Dynamic pricing is one of the most interesting topics that has taken the eCommerce industry by storm. It's not a completely new and unfamiliar concept for companies. However, its development is more related to new eCommerce trends. When talking about various forms of pricing,...
It’s not easy when you try to enter a new market or start selling a product or service while your competitors are already offering something similar. There are a few ways to successfully perform this task, and perhaps the most common one is by a...
Category management is a crucial process for an eCommerce business involving organizing and managing groups of related products to maximize sales and improve customer experience. Category management is not a one-time implementation. It is an ongoing process that requires a deep understanding of the marketplace...
How to grow your business effectively with low risk? eCommerce professionals advocate different techniques and approaches, each per personal knowledge and experiences. As the eCommerce market is risky and fast-paced, no matter what industry you belong to, more or less, you will face business changes, the...
Machine learning (ML) and Artificial intelligence (AI) are no more a novelty in the retail world. Machine learning in retail has been present for quite some time, especially in the case of big companies that rely on online sales. However, it’s a common misconception that you...
Why are distributors recommending price tracking to their retailers? In the competitive world of eCommerce product price has become the weapon number one to beat the competition. Thus, everyone is putting so much effort into price-tracking activities. It’s not unusual that competitors are monitoring each other...
When studying marketing mix, you will learn that out of all elements, 4Ps or even 7Ps, only one element directly generates revenue. Now, can one P be more significant than others in the marketing mix? Can you create a good marketing strategy without considering each P...
Shopify is a cloud-based platform that has become the place to be for almost every eCommerce professional over the years. With more than 6 million users in over 100 countries, there is no doubt that it is an extremely popular platform. What has especially contributed...
One of the most popular terms in the eCommerce world is a price monitoring tool. While some cannot imagine the functioning of their business without such a tool, others are still skeptical and consider whether they need it. If you are in doubt about whether you...
Ready or not, the holidays are just around the corner. Black Friday is considered an event that marks the beginning of the holiday shopping season. In addition, Black Friday has been the busiest shopping day of the year in the US since 2005. Today, it...