If you’ve been living under a rock, a meme is a form of media that takes an aspect of pop culture and turns it into an image or video. It’s shared online and often features a set of recurring characters and plot lines, as well...
Are you aware of your customers? How else do you provide an excellent digital experience, collect high-quality leads, and move them through your eCommerce sales funnel? When you haven’t learned what your consumers want or need from your brand, it’s impossible to supply them with...
If you're working in the eCommerce marketing industry, you're likely familiar with the term "channel marketing." But what is channel marketing, and how does it relate to eCommerce? In a nutshell, channel marketing is a way to reach consumers through multiple channels (such as online,...
The aim of a successful marketing strategy is to result in more purchases and little to no cart abandonments. Effective promotion strategies make your audience absorb your message, get familiar with your brand, and eventually make a purchase. It takes perseverance and a diversity of...
Source: Unblast Do you know that eCommerce sales today represent about 20% of overall retail spending in the US? This number shouldn't surprise you anymore as most people are shopping online now. The opportunity of selling more through eCommerce has been nothing but a huge...
Image Source Retailers who operate their businesses online today have a variety of options at their disposal for boosting brand recognition and sales. Common and well-known methods of accomplishing this goal include content marketing and maintaining profiles on various social media platforms. Some of...
Content marketing is by far one of the best methods for promoting an e-commerce store. Not only is the technique universally accepted to be extremely effective, but it is also relatively affordable. This allows businesses both big and small to utilize content to promote their...
The corporate world has been changed by eCommerce. Today, businesses can easily purchase and sell goods and services online. Marketing your goods and services online is what eCommerce advertising is all about. It is the process of creating and putting into practice tested marketing techniques...
In the last decade especially, technology and the internet's impact on business has become huge, while adaptation is inevitable. Business professionals were forced to modify or even completely give up on some of the traditional methods and strategies of business management to adapt to changes...
Without a doubt, email marketing is one of the foundational pillars of effective digital marketing for eCommerce businesses. Email is a marketing, sales, and support tool that can open numerous lead generation lanes, and allow you to convert faster and capitalize on upselling and cross-sell...