Years ago, customer interactions were limited to call centers or retail outlets. Nowadays, by the technology rise, the field of customer experience became more opened up for new opportunities for engagement. The customer experience (often referred to as CX), defines the perception of the experience that...
The transition from offline to online shopping at the time was an event by itself, but the e-commerce didn’t stop there. Since its introduction in the 1990s, it seems that the e-commerce industry hasn't stopped evolving. Therefore, the business has gone through some huge transformations...