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<\/a><\/figure>\n\n\n\nThe goal is not simply to know <\/strong>what price someone else is charging. The goal is to understand <\/strong>what those price changes mean and how your business can act <\/strong>on them.<\/p>\n\n\n\n Many people assume both terms mean the same thing: gathering as much pricing information about your competitors as possible. That\u2019s not quite true (for both of these terms, actually). <\/p>\n\n\n\n Price monitoring<\/a> tells you what changed. Setting up a price monitoring system is the foundation of shaping valuable pricing intelligence insights afterward. <\/p>\n\n\n\n Pricing intelligence helps you understand why something (e.g. price, availability, discount percentage, etc) changed, how important it is, and what action makes sense.<\/p>\n\n\n\n For example, if a competitor drops the price of a product by 8%, that data point alone is not enough. You also need to know whether:<\/p>\n\n\n\n Besides the already mentioned price monitoring, having a reliable pricing intelligence system also requires:<\/p>\n\n\n\n In other words, pricing intelligence is not just about watching the market. It is about understanding it well enough to price with confidence.<\/p>\n\n\n\n Let’s now quickly take a look at how selected large retailers and brands utilized pricing intelligence to their advantage. <\/p>\n\n\n\n For a large omnichannel retailer like Big W, pricing intelligence<\/strong> was essential to staying competitive in a market defined by frequent price and assortment changes across a wide product range.<\/p>\n\n\n\n Big W used Price2Spy for custom price and availability monitoring, daily alerts, and reporting, which helped its team focus on the most important market changes and maintain an up-to-date view of competitor activity.<\/p>\n\n\n\n \u201cPrice2Spy\u2019s flexibility allowed us to really focus on the most important changes on the market and made the monitoring process a lot easier. The reporting mechanism is quite powerful and it helps us get an up-to-date overview of the market, anytime. And last, but not least, they have highly efficient support which is a pleasure to work with.\u201d \u2013 Jay Matutina, Senior Pricing Analyst<\/p>\n\n\n\n Full success story: https:\/\/www.price2spy.com\/big-w.html<\/a> <\/p>\n\n\n\n For a global manufacturer like Epson, pricing intelligence<\/strong> played a critical role in helping the company monitor multiple markets, track competitors across countries and product categories, and protect brand value at scale.<\/p>\n\n\n\n Epson used Price2Spy to centralize pricing data, monitor price violations, and access both live and historical pricing through dashboards, reports, and Excel exports, making it easier for teams across markets to work from the same reliable competitive insight.<\/p>\n\n\n\n \u201cEpson introduced Price2Spy in December 2019 to track both our own and our competitors\u2019 pricing across a range of different product categories and countries. Price2Spy has allowed us to share reports in a simple and functional format. Setting up dashboards has been easy and efficient and the ability to see live and historical pricing on one screen been invaluable. The Excel extraction function allows us to manipulate the data derived from the Price2Spy system easily and quickly. We are continually expanding the coverage and looking for new applications for Price2Spy across the business. \u201c \u2013 Douglas Noble, Data Insight Analyst<\/p>\n\n\n\n Read the full success story here: https:\/\/www.price2spy.com\/epson.html<\/a> <\/p>\n\n\n\n For a brand like Fritel, pricing intelligence<\/strong> was important not only for tracking competitor prices, but also for gaining a clearer view of how its products were distributed across retailers and markets in Europe.<\/p>\n\n\n\n As Fritel expanded across Belgium, the Netherlands, Germany, and France, it needed to monitor many products across 20 websites, which made frequent manual tracking difficult and limited visibility into pricing, distribution, and market strategy.<\/p>\n\n\n\n By using Price2Spy for continuous monitoring every six hours, automated reports for different markets and retailers, and centralized filtering by market, country, and category, Fritel gained a more structured, actionable view of the market.<\/p>\n\n\n\n \u201cPrice2Spy provides a complete overview of our product distribution and the strategy that is in the alignment with that.\u201d<\/p>\n\n\n\n Read the full success story here: https:\/\/www.price2spy.com\/fritel-belgium.html<\/a> <\/p>\n\n\n\n Without competitive data, pricing teams are shooting in the dark. You could say there\u2019s a fog of war<\/a> effect at play. When operating solely based on your own costs, online retailers<\/a> are relying more on luck rather than calculated decisions.<\/p>\n\n\n\n A perfectly legitimate question to ask now would be: what exact differences does having pricing intelligence make in eCommerce? Here are the most important ones:<\/p>\n\n\n\n While everything said sounds good, you may still be wondering how to actually approach pricing intelligence in practice. Firstly there are a few preparatory steps you need to take: competitor identification and product matching. Then, you start monitoring prices. By using the collected competitive pricing data you get insights that power your future repricing decisions. <\/p>\n\n\n\n Here’s a more detailed overview of that whole process:<\/p>\n\n\n\n Pricing intelligence is about understanding what is happening in the market and using that information to make better pricing decisions. In eCommerce, where prices change fast and competition is always visible, that kind of clarity does make a difference.<\/p>\n\n\n\n The process itself is not complicated in theory, but it does require structure. You need to know who you are comparing yourself to, make sure the right products are matched, and turn pricing data into something you can actually use. That is where pricing intelligence becomes more than monitoring. It becomes a way to spot what matters and act with more confidence.<\/p>\n\n\n\n Over time, this helps businesses work more efficiently, respond more carefully, and manage pricing with less guesswork. And when pricing is handled with that kind of consistency, it becomes much easier to stay competitive without losing control of your margins.<\/p>\n","protected":false},"excerpt":{"rendered":" Pricing intelligence is the process of collecting, organizing, and interpreting pricing-related market data so businesses can make better pricing decisions. Specifically in eCommerce, pricing intelligence includes competitor price monitoring, but on top of that it also includes tracking promotions, discounts, product availability, shipping costs, and…<\/p>\n","protected":false},"author":17,"featured_media":12302,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[108],"tags":[504,1243,190,1244,255,1021,161,239],"class_list":["post-12298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","tag-competitive-pricing","tag-competitor-pricing","tag-ecommerce","tag-example","tag-online-retail","tag-price-intelligence","tag-price-monitoring","tag-pricing-intelligence"],"yoast_head":"\nPricing Intelligence vs Price Monitoring<\/h2>\n\n\n\n
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Pricing Intelligence on a Practical Level<\/h2>\n\n\n\n
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BIG W<\/h3>\n\n\n\n
EPSON <\/h3>\n\n\n\n
FRITEL<\/h3>\n\n\n\n
Why Pricing Intelligence Matters in eCommerce?<\/h3>\n\n\n\n
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How Pricing Intelligence Works (Step by Step)<\/h2>\n\n\n\n
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Conclusion<\/h2>\n\n\n\n