{"id":6951,"date":"2020-03-10T11:36:02","date_gmt":"2020-03-10T11:36:02","guid":{"rendered":"https:\/\/www.price2spy.com\/blog\/?p=6951"},"modified":"2020-03-11T08:12:52","modified_gmt":"2020-03-11T08:12:52","slug":"importance-of-product-matching-on-marketplaces-emag-ro-example","status":"publish","type":"post","link":"https:\/\/www.price2spy.com\/blog\/importance-of-product-matching-on-marketplaces-emag-ro-example\/","title":{"rendered":"Importance of product matching on marketplaces – Emag.ro example"},"content":{"rendered":"\n

Although big data<\/a> and\ncustomer analysis are opening new opportunities in eCommerce for quite some\ntime now, troubles regarding product matching are still very\npresent. Product matching is a form of data analysis widely used in\neCommerce since it’s of great importance for companies, both internally and\nexternally. But what actually is product matching? <\/p>\n\n\n\n

Generally speaking, product matching is used in database cleansing: data sets that represent the same product are considered as a match. However, a common situation is that product duplicates appear, which usually happens due to different product designation. One of the marketplaces that have found a solution to this problem is Emag.ro.<\/a><\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Emag.ro is a Romanian market\nleader in eCommerce founded back in 2001 in Bucharest. Over the years they’ve\ngone through fast-paced growth and now they are also present in Sofia,\nWarsaw, and Budapest. They are a marketplace where sellers can enter product\ndata in a free form – this causes situations where Emag.ro has two (or more)\ndifferent product pages for the identical product (because sellers didn’t enter\nall the data that was needed for matching).  <\/p>\n\n\n\n

So, what exactly Emag.ro did in\norder to solve the product matching problem?  <\/p>\n\n\n\n

They’ve developed an internal\nmatching process that finds products that should be matched and brings them\ntogether. After that such products will get a new URL, and old URLs will be\nredirected to the URL of the new (aggregated product).<\/p>\n\n\n\n

Here is an example of one of the out-dated links which now are redirecting to a new page: <\/p>\n\n\n\n

URL A: https:\/\/www.emag.ro\/seiko-ceas-analog-cu-o-curea-cu-model-reptila\/fd\/1356313\/culoare-curea-bratara-c6153,negru-v1447856\/<\/a> <\/p>\n\n\n\n

URL B: https:\/\/www.emag.ro\/seiko-ceas-analog-cu-o-curea-cu-model-reptila\/fd\/1356313\/culoare-curea-bratara-c6153,negru-v1262423\/<\/a> <\/p>\n\n\n\n

After the aggregation took place, both started redirecting to: <\/p>\n\n\n\n

https:\/\/www.emag.ro\/seiko-ceas-analog-cu-o-curea-cu-model-reptila-negru-sur251p1\/pd\/DNTFLZBBM\/<\/a><\/p>\n\n\n\n

Smart idea, both from the viewpoint\nof reducing data duplication and SEO perspective as well! <\/p>\n\n\n\n

What does it mean for you \/ Price2Spy<\/a>? Even if there is a new URL that Price2Spy hasn\u2019t discovered\nyet (and your team has managed to do it) – there is a chance that Emag.ro will\naggregate these two URLs, and the problem will be solved without any\nintervention from our side.<\/p>\n\n\n\n

We hope that you\u2019ll find this helpful! Please share in the comments below your experience with the product matching process. We would love to hear it!<\/p>\n","protected":false},"excerpt":{"rendered":"

Although big data and customer analysis are opening new opportunities in eCommerce for quite some time now, troubles regarding product matching are still very present. Product matching is a form of data analysis widely used in eCommerce since it’s of great importance for companies, both internally…<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[108],"tags":[524,190,329,81],"class_list":["post-6951","post","type-post","status-publish","format-standard","hentry","category-best-practices","tag-big-data","tag-ecommerce","tag-emag-ro","tag-product-matching"],"yoast_head":"\nImportance of product matching on marketplaces - Emag.ro example<\/title>\n<meta name=\"description\" content=\"Although big data and customer analysis are opening new opportunities in eCommerce for quite some time now, troubles regarding product matching...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.price2spy.com\/blog\/importance-of-product-matching-on-marketplaces-emag-ro-example\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Importance of product matching on marketplaces - 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