{"id":7568,"date":"2020-10-05T07:14:45","date_gmt":"2020-10-05T07:14:45","guid":{"rendered":"https:\/\/www.price2spy.com\/blog\/?p=7568"},"modified":"2021-06-09T11:08:38","modified_gmt":"2021-06-09T11:08:38","slug":"9-advanced-facebook-retargeting-strategies-for-your-ecommerce-business","status":"publish","type":"post","link":"https:\/\/www.price2spy.com\/blog\/9-advanced-facebook-retargeting-strategies-for-your-ecommerce-business\/","title":{"rendered":"9 Advanced Facebook Retargeting Strategies for Your Ecommerce Business"},"content":{"rendered":"\n<p>Did you ever browse an\ne-commerce store, place items in the shopping cart, yet did not go through with\nbuying them? <\/p>\n\n\n\n<p>And did you notice that you see that store&#8217;s ads on Facebook afterward?<\/p>\n\n\n\n<p>If yes, then chances are, you have been on the receiving end of retargeted advertising. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"426\" src=\"https:\/\/www.price2spy.com\/blog\/wp-content\/uploads\/2020\/10\/Facebook-Retargeting-and-why-it-matters.jpg\" alt=\"facebook retargeting and why does it matter\" class=\"wp-image-7569\" srcset=\"https:\/\/www.price2spy.com\/blog\/wp-content\/uploads\/2020\/10\/Facebook-Retargeting-and-why-it-matters.jpg 640w, https:\/\/www.price2spy.com\/blog\/wp-content\/uploads\/2020\/10\/Facebook-Retargeting-and-why-it-matters-768x511.jpg 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">What is Facebook\nRetargeting and Why it Matters<\/h3>\n\n\n\n<p>Facebook retargeting\nallows businesses to reach users who showed interest in their products.<\/p>\n\n\n\n<p>Using the previous\nexample, your &#8220;interest&#8221; is evident when you add your cart items. Although,\nfor some reason, you did not push through with it.<\/p>\n\n\n\n<p>Thus, the online store\nowner decided to target you with Facebook Retargeting ads. This is not meant to\ncreep you out, but more likely to remind you of your unfinished transaction\nwith them.<\/p>\n\n\n\n<p>If you run an online\nbusiness, you must add Facebook retargeting to your strategy. Here&#8217;s why:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Running a remarketing campaign can <a href=\"https:\/\/growthbadger.com\/remarketing\/\">decrease your cost per acquisition by up to 32%<\/a>.<\/li><li>Customers are 70% more likely to convert when they are retargeted.<\/li><li>You can <a href=\"https:\/\/services.google.com\/fh\/files\/misc\/casestudy-rlsa-tirendo.pdf\">increase your conversions by up to 161%<\/a> when you use remarketing ads.<\/li><\/ul>\n\n\n\n<p>That&#8217;s why at Voy Media <a href=\"https:\/\/voymedia.com\/advertising-agency-new-york\/\">Advertising Agency NYC<\/a>,\nwe always tell our clients to develop a robust retargeting strategy. Doing so\nwill allow them to reach the right people with the right message at the right\ntime. <\/p>\n\n\n\n<p>If you are curious about\nhow you can take advantage of Facebook Retargeting for your e-commerce\nbusiness, check out our tips below:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Shopping Funnel\nRetargeting<\/h3>\n\n\n\n<p>Shopping Funnel\nRetargeting is one of the most powerful Facebook retargeting strategies that\nyou can use.<\/p>\n\n\n\n<p>This allows you to\nsegment your audiences on the funnel stage. Meaning, your Facebook Retargeting\ncampaign is divided to target a particular group of your target market.<\/p>\n\n\n\n<p>This can be people who\nread your store blog, people who visited your online store but did not buy\nanything, and people who abandoned their carts.<\/p>\n\n\n\n<p>Each group needs a\ndifferent Facebook ad. Nonetheless, the goal here is to push them further down\nthe sales funnel.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Lookalike Audiences\nTactics<\/h3>\n\n\n\n<p>Many e-commerce business\nowners will use purchase-related variables to lookalike audiences. But another\noption would be to base your lookalike audience on your existing and repeat\ncustomers. <\/p>\n\n\n\n<p>After all, a lookalike\naudience is a group of people who are likely to buy from you since they\nresemble your existing customers. Doing so allows you to expand your market\nreach and <a href=\"https:\/\/www.price2spy.com\/blog\/ecommerce-marketing-how-to-connect-with-the-customers\/\">connect with your customers<\/a>.<\/p>\n\n\n\n<p>And your ads will not be\nlimited to people who liked your Facebook page and who bought from you.<\/p>\n\n\n\n<p>You can also incorporate\nvarious data points to build new audiences that are valuable for your site.\nThat way, you can avoid possible burn-out with similar audiences over and over.\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cross-Sell and Upsell<\/h3>\n\n\n\n<p>Upselling and cross-selling is a great tactic to use when it comes to retarget customers who have previously bought from your store. <\/p>\n\n\n\n<p>Now, the trick here is\nto retarget people with products that work together with their original\npurchase.<\/p>\n\n\n\n<p>Did they buy a pair of\njeans? Then, you might want to retarget them with a perfect pair of shoes that\ncomplement it.<\/p>\n\n\n\n<p>Did they purchase a new\ncomputer? Then why not upsell them with the latest pair of keyboard and mouse? <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Use Dynamic Product Ads<\/h3>\n\n\n\n<p>Dynamic Product Ads are\ngreat for e-commerce store owners. That&#8217;s because it allows you to show\nproducts based on customer behavior.<\/p>\n\n\n\n<p>Say, someone added an\nitem on their cart but end up abandoning it. Dynamic Product Ads lets you\nshowcase those abandoned products and run an ad that targets that particular\nvisitor.<\/p>\n\n\n\n<p>Although setting up a\ndynamic product ad needs to go through several steps, you can leave it alone\nand let it do its own thing once it&#8217;s live. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Copywriting Techniques<\/h3>\n\n\n\n<p>You may use a ground-breaking Facebook ad technique, but it will not be effective without a compelling ad copy. Mind you, your product caption and <a href=\"https:\/\/www.price2spy.com\/en\/ecommerce-pricing-dictionary.html\">call to action<\/a> is what can compel a Facebook user to convert. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Offer Promotions and\nDiscounts<\/h3>\n\n\n\n<p>Of course, everyone wants to save money. Hence, a great way to leverage Facebook Retargeting ads is to offer promotions and discounts.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"426\" src=\"https:\/\/www.price2spy.com\/blog\/wp-content\/uploads\/2020\/10\/promotions-and-discounts.jpg\" alt=\"promotions and discounts\" class=\"wp-image-7570\" srcset=\"https:\/\/www.price2spy.com\/blog\/wp-content\/uploads\/2020\/10\/promotions-and-discounts.jpg 640w, https:\/\/www.price2spy.com\/blog\/wp-content\/uploads\/2020\/10\/promotions-and-discounts-768x511.jpg 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure><\/div>\n\n\n\n<p>This is ideal if you\nhave a high cart abandonment rate. You can retarget customers who did not push\nthrough with their purchase. And then give them a discount like &#8220;Free\nShipping for every $500 worth of purchase!&#8221;<\/p>\n\n\n\n<p>This kind of campaign\nwill remind them that they still have items in their online cart. It will also\ncompel them to take action because&#8230; Who doesn&#8217;t want free shipping, right? <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Retargeting Email\nCustom Audiences<\/h3>\n\n\n\n<p>Another effective\nretargeting strategy that you can use is including your email subscribers.<\/p>\n\n\n\n<p>Email Custom Audience\ncontains a list of your email subscribers. It would help to target these people\nwith ads since they already show interest in your brand. <\/p>\n\n\n\n<p>One of the most\nsignificant advantages of using this strategy is that you can always retarget\npeople anytime. This is also a great option if you&#8217;re doing seasonal\nretargeting as well. <\/p>\n\n\n\n<p>You can use this\nstrategy not only to encourage first-time buyers but for repeat purchases as\nwell. <\/p>\n\n\n\n<p>The idea here is for customers to buy from you again during the holiday or gift-giving season. And if they purchased from your last holiday, it would be ideal if you can compel them to buy more this year.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Retargeting Users Based\non Engagement<\/h3>\n\n\n\n<p>Retargeting people based\non engagement on your social media profiles is another powerful way to\nencourage them to buy. <\/p>\n\n\n\n<p>You can retarget\naudiences dynamically based on these following types of engagement:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Facebook Page<\/li><li>Business Profile on Instagram<\/li><li>Ad Engagement<\/li><li>Video Views<\/li><li>Messages on your Business Profile, Page, and so\non. <\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Monitor, Track, and\nAdjust if Necessary<\/h3>\n\n\n\n<p>Some marketers think\nthat advertising on social media is something that they need to set and forget\nabout later on. <\/p>\n\n\n\n<p>But here&#8217;s the thing:\nYou&#8217;ll only succeed with it if you already have clearly defined goals from the\nget-go. It is also essential that you&#8217;re keeping track of everything that\nyou&#8217;re doing. <\/p>\n\n\n\n<p>The Facebook Ad Manager,\nfor instance, will allow you to track your metrics. That way, you can improve\nyour click-through rates and your conversions. <\/p>\n\n\n\n<p>It also allows you to\nanalyze your current sales figures with your ad dates. Did you boost your\nrevenue? If yes, congrats! If not, then adjust when necessary. <\/p>\n\n\n\n<p>Now, if you&#8217;re running\nseveral ad campaigns, you also need to compare and assess which strategies are\nworking and which ones do not. <\/p>\n\n\n\n<p>If things aren&#8217;t working\nthe way you want it to be, don&#8217;t be afraid to switch it up. Remember that\nsocial media advertising is a skill. It will help if you take the time to learn\nthings for you to make it right. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Conclusion<\/h3>\n\n\n\n<p>One of the best ways to\ncapture sales from users interested enough to visit your site but are not ready\nto purchase is retargeting. <\/p>\n\n\n\n<p>Usually, it takes time\nand practice to be able to get things right. It is not going to be easy. But\nwith billions of Facebook users, you need to know how to work your way with.<\/p>\n\n\n\n<p>Doing so can help you\nboost your e-commerce sales. <\/p>\n\n\n\n<p>We hope you found the\ntips listed above helpful and will guide you in making retargeting ads on\nFacebook. Best of luck!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>About the Author:<\/strong><\/h3>\n\n\n\n<p>Kevin is a founder of\nVoy Media Advertising Agency NY. He helps businesses maximize the benefits of\nFacebook Advertising \u2013 leading to a dramatic improvement in sales while pushing\ndown costs. Voy Media thoroughly studies each client requirement and comes up\nwith tailor-fit solutions to bring about the best results.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Did you ever browse an e-commerce store, place items in the shopping cart, yet did not go through with buying them? And did you notice that you see that store&#8217;s ads on Facebook afterward? If yes, then chances are, you have been on the receiving&#8230;<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[628],"tags":[510,190,666,667,668],"class_list":["post-7568","post","type-post","status-publish","format-standard","hentry","category-guest-post","tag-business-strategy","tag-ecommerce","tag-facebook","tag-retargeting","tag-users"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>9 Advanced Facebook Retargeting Strategies for Your Ecommerce Business<\/title>\n<meta name=\"description\" content=\"Facebook retargeting allows businesses to reach users who showed interest in their products. In this post, we&#039;ll explain to you 9 retargeting strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.price2spy.com\/blog\/9-advanced-facebook-retargeting-strategies-for-your-ecommerce-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"9 Advanced Facebook Retargeting Strategies for Your Ecommerce Business\" \/>\n<meta property=\"og:description\" content=\"Facebook retargeting allows businesses to reach users who showed interest in their products. In this post, we&#039;ll explain to you 9 retargeting strategies.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.price2spy.com\/blog\/9-advanced-facebook-retargeting-strategies-for-your-ecommerce-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Price2Spy\u00ae Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Price2Spy\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-05T07:14:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-09T11:08:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.price2spy.com\/blog\/wp-content\/uploads\/2020\/10\/Facebook-Retargeting-and-why-it-matters.jpg\" \/>\n<meta name=\"author\" content=\"Ana Popovic\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Price2Spy\" \/>\n<meta name=\"twitter:site\" content=\"@Price2Spy\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ana Popovic\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"9 Advanced Facebook Retargeting Strategies for Your Ecommerce Business","description":"Facebook retargeting allows businesses to reach users who showed interest in their products. 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