{"id":7580,"date":"2020-10-16T10:51:42","date_gmt":"2020-10-16T10:51:42","guid":{"rendered":"https:\/\/www.price2spy.com\/blog\/?p=7580"},"modified":"2025-03-10T15:05:16","modified_gmt":"2025-03-10T15:05:16","slug":"is-monitoring-product-availability-equally-important-as-price-monitoring","status":"publish","type":"post","link":"https:\/\/www.price2spy.com\/blog\/is-monitoring-product-availability-equally-important-as-price-monitoring\/","title":{"rendered":"Is Monitoring Product Availability Equally Important As Price Monitoring?"},"content":{"rendered":"\n<p>During 10 years in business, Price2Spy has always advocated a comprehensive approach in price monitoring. This means that we often draw customers&#8217; attention to the fact that the product price is not the only reason for their success or failure. The price factor certainly plays an important role, but monitoring product availability can often be equally important. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/www.price2spy.com\/blog\/wp-content\/uploads\/2020\/10\/ingraphic.jpg\" alt=\"product availability\" class=\"wp-image-7581\" srcset=\"https:\/\/www.price2spy.com\/blog\/wp-content\/uploads\/2020\/10\/ingraphic.jpg 1200w, https:\/\/www.price2spy.com\/blog\/wp-content\/uploads\/2020\/10\/ingraphic-768x432.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p>In this post, we will explain how to adjust your\npricing strategy to product availability. Monitoring competitors&#8217; product\navailability will allow you to make smarter pricing decisions. <\/p>\n\n\n\n<p>Let&#8217;s see how!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What Options Do\nYou Have?<\/strong><\/h3>\n\n\n\n<p>Your pricing strategy won&#8217;t depend only on the\ncompetitors&#8217; prices. Another aspect that you need to take into consideration is\nproduct availability. Of course, there are two possible scenarios &#8211; that a\ncompetitor does or doesn&#8217;t have a certain product in stock.<\/p>\n\n\n\n<p>What your approach in these cases should be? <\/p>\n\n\n\n<p>If the competitor does not have the product in stock,\nthat gives you an opportunity for a price raise. Yet, this doesn&#8217;t mean that\nyou can raise the price as much\nas you wish. If the price is way too high, customers will most likely\nwait with the purchase until the item becomes available somewhere else as well.\nOn the other hand, if you set the price too low, it means that you haven&#8217;t\nseized the market opportunity. <\/p>\n\n\n\n<p>So, how should you know what is the right price?<\/p>\n\n\n\n<p>Well, Price2Spy&#8217;s Repricing mechanism will give you the answer you&#8217;ve been looking for. In the case of product availability monitoring, we advise you to take a look at something we call <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.price2spy.com\/en\/strategy.html\" target=\"_blank\">Clever raise<\/a>. Clever raise suggests that there is room for a price increase since your price is the lowest on the market. Therefore, your product is too underpriced compared to your next cheaper competitor. Price2Spy will help you with defining what should be the right price in your case.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Price2Spy Tutorial #8 - Repricing\" width=\"1060\" height=\"596\" src=\"https:\/\/www.youtube.com\/embed\/dBwUReLkLdY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p> However, if you do not have the item in stock, but your competitor does, that means you should add it to your stock as well. For such cases, Price2Spy offers Stock\/Assortment opportunities. Stock\/Assortment opportunity will show you what products are offered by your competitors but are missing in your store. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1088\" height=\"460\" src=\"https:\/\/www.price2spy.com\/blog\/wp-content\/uploads\/2020\/10\/clever_raise_-_stock_opportunity.jpg\" alt=\"clever raise and stock opportunity\" class=\"wp-image-7582\" srcset=\"https:\/\/www.price2spy.com\/blog\/wp-content\/uploads\/2020\/10\/clever_raise_-_stock_opportunity.jpg 1088w, https:\/\/www.price2spy.com\/blog\/wp-content\/uploads\/2020\/10\/clever_raise_-_stock_opportunity-768x324.jpg 768w\" sizes=\"auto, (max-width: 1088px) 100vw, 1088px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>Can Brands and\nRetailers Benefit From Monitoring Product Availability?<\/strong><\/h3>\n\n\n\n<p>Yes, of course! Brands can monitor retailer product\navailability so they can alert them to replenish their stock. This way a Brand can check with the\nRetailer how come they ran out of stock, and whether it\u2019s the time for the new\norder.<\/p>\n\n\n\n<p>As for Retail businesses \u2013 there are other important insights that can come out as well &#8211; for example, what is the reason behind your competitor running out of stock?<\/p>\n\n\n\n<p>If a competitor ran out of stock, could it be that they sold it very quickly? Have there been promotions? We talked more about this in the blog post <a href=\"https:\/\/www.price2spy.com\/blog\/tracking-competitors-promotions-stock-patterns-have-they-negotiated-a-better-deal-than-you-did\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\"><em>Tracking competitor\u2019s promotions\/stock patterns \u2013 have they negotiated a better deal than you did?<\/em><\/a><em> <\/em><\/p>\n\n\n\n<p>Another important factor is for how long will\ncompetitors remain out of stock? This tells you how agile they are in refilling\ntheir stock. <\/p>\n\n\n\n<p>We understand that all of this is easier said than\ndone. <\/p>\n\n\n\n<p>That&#8217;s why we developed the <a href=\"https:\/\/www.price2spy.com\/en\/pricing-dashboard.html\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Stock Change Dynamics widget<\/a>. This widget will show you which products have had a stock change during a certain period. With this widget, you&#8217;ll be able to see which products ran out of stock, which of the items were not available, but got into stock, and which products haven&#8217;t gone under any availability change. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"623\" height=\"313\" src=\"https:\/\/www.price2spy.com\/blog\/wp-content\/uploads\/2020\/10\/stock-dynamics.png\" alt=\"stock dynamics\" class=\"wp-image-7583\" srcset=\"https:\/\/www.price2spy.com\/blog\/wp-content\/uploads\/2020\/10\/stock-dynamics.png 623w, https:\/\/www.price2spy.com\/blog\/wp-content\/uploads\/2020\/10\/stock-dynamics-768x385.png 768w\" sizes=\"auto, (max-width: 623px) 100vw, 623px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>Custom\nTreatment Of Product Availability<\/strong><\/h3>\n\n\n\n<p>Over the years we had all sorts of requirements.\nSometimes, clients ask us, for example, for custom treatment of the product\navailability. <\/p>\n\n\n\n<p>What does that mean?<\/p>\n\n\n\n<p>Sometimes, clients request that although the product is available on the website, we differentiate the availability in relation to the Delivery date. For example, if the delivery time is one day, we\u2019ll consider that product as available. But, if the delivery time is one week, we\u2019ll consider that product unavailable.<\/p>\n\n\n\n<p>This is a common case in industries such as Home d\u00e9cor and Furnishing. In those cases, the brand usually doesn\u2019t show if the item is or out of stock, but instead shows delivery dates. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Is Product\nAvailability Equally Important As Price Monitoring?<\/strong><\/h3>\n\n\n\n<p>After everything we said, we hope that you have a pretty clear answer to this question. Product availability is as important as <a href=\"https:\/\/www.price2spy.com\/en\/price-monitoring.html\">price monitoring<\/a>. As you can see, these two metrics can&#8217;t be analyzed separately. Your pricing strategy should be also defined depending on product availability. It&#8217;s not enough to only price monitor your competition since their prices will depend on the fact if they have particular items in stock or not. <\/p>\n\n\n\n<p>Since this a time-consuming task, we would suggest you try out what Price2Spy has to offer. We offer you a <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/spy.price2spy.com\/registration\" target=\"_blank\" rel=\"noreferrer noopener\">14 days free trial period<\/a> so you&#8217;ll have enough time to test our services.<\/p>\n\n\n\n<p>How important product availability is to you? Have you\nalready used some online tools as help? We would love to hear more about it!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>During 10 years in business, Price2Spy has always advocated a comprehensive approach in price monitoring. This means that we often draw customers&#8217; attention to the fact that the product price is not the only reason for their success or failure. The price factor certainly plays&#8230;<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[108],"tags":[190,670,161,614,671,612],"class_list":["post-7580","post","type-post","status-publish","format-standard","hentry","category-best-practices","tag-ecommerce","tag-price-dynamics","tag-price-monitoring","tag-product-assortment","tag-product-availability","tag-stock-status"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Is Monitoring Product Availability Equally Important As Price Monitoring?<\/title>\n<meta name=\"description\" content=\"The price factor certainly plays an important role in defining the right pricing strategy, but monitoring product availability can often be equally important.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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Popovic","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.price2spy.com\/blog\/wp-content\/uploads\/2023\/03\/ana-popovic_avatar-96x96.jpg","url":"https:\/\/www.price2spy.com\/blog\/wp-content\/uploads\/2023\/03\/ana-popovic_avatar-96x96.jpg","contentUrl":"https:\/\/www.price2spy.com\/blog\/wp-content\/uploads\/2023\/03\/ana-popovic_avatar-96x96.jpg","caption":"Ana Popovic"},"description":"Ana Popovic is a Digital Marketing Specialist at Price2Spy. 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As such, her love for writing has led her to discover the beauty of content marketing and given her the opportunity to inform people about eCommerce and pricing topics.","url":"https:\/\/www.price2spy.com\/blog\/author\/a-popovic\/"}]}},"_links":{"self":[{"href":"https:\/\/www.price2spy.com\/blog\/wp-json\/wp\/v2\/posts\/7580","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.price2spy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.price2spy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.price2spy.com\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.price2spy.com\/blog\/wp-json\/wp\/v2\/comments?post=7580"}],"version-history":[{"count":3,"href":"https:\/\/www.price2spy.com\/blog\/wp-json\/wp\/v2\/posts\/7580\/revisions"}],"predecessor-version":[{"id":11720,"href":"https:\/\/www.price2spy.com\/blog\/wp-json\/wp\/v2\/posts\/7580\/revisions\/11720"}],"wp:attachment":[{"href":"https:\/\/www.price2spy.com\/blog\/wp-json\/wp\/v2\/media?parent=7580"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.price2spy.com\/blog\/wp-json\/wp\/v2\/categories?post=7580"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.price2spy.com\/blog\/wp-json\/wp\/v2\/tags?post=7580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}