![\"Ecommerce](\"https:\/\/www.price2spy.com\/blog\/wp-content\/uploads\/2020\/12\/shopping-5200288_640.jpg\")
<\/figure>\n<\/div>\n\n\nLately, eCommerce has been faced with a new trend. More and more eCommerce sites are turning into marketplaces. Some of the latest examples are Carrefour<\/a> and CicekSepeti<\/a>. There are different reasons behind this, but one of the most common ones is the shift in business strategy<\/strong>. When turning into marketplaces, eCommerce sites become more visible to a larger audience. Not to forget higher SEO traffic this brings \u2013 a website will simply have more content (more products to sell). The profit is also higher – sellers would need to pay the marketplace fee – as they would for any other marketplace. This can also be seen as a form of collaboration. Brands from the same country or industry can team up to fight other competitors. It remains to be seen how the traditional marketplaces (like Amazon, eBay) will react to this new trend, but, certainly, stronger market segmentation can not be avoided. So, what should be the best approach? Create your eCommerce site, become a part of a marketplace, or to turn your eCommerce site into a marketplace? We\u2019ll explain everything from the beginning. Let\u2019s start with the basic difference. As you can see, the main difference between a marketplace and an eCommerce site is pretty simple, but you need to know your goal to make the right decision. Being present in a marketplace means that you\u2019re visible to millions of potential customers but at the same time you\u2019re surrounded by fierce competition. On the other hand, an eCommerce website will help you stand out, and present your products in a way you think it\u2019s the best. Much more traffic will be directed to your website, but at the same time developing and maintaining an eCommerce site requires a lot of resources. In both cases, you should pay close attention to your competitors and their price changes. Those issues can be solved by using a price monitoring tool<\/a>. That is all great, but, how to know then what is the best option for your business? No worries, we\u2019re going to dive deep into the pros and cons. Both options have their pros and cons, but let\u2019s see what the marketplace has to offer.<\/p>\n\n\n When you are new to eCommerce there are so many things that you need to take into consideration that it\u2019s easy to get lost. Therefore, using an already built solution can be a lifesaver! You avoid the hassle of building a website from scratch and its maintenance is also something you don\u2019t need to worry about.<\/p>\n\n\n\n Practically, development costs equal to zero. The marketplace is already a trusted website. You don\u2019t have to struggle with attracting visitors and potential customers, or trying to prove that your site is trustworthy. Such customers have already developed a habit of hunting the products on marketplaces and not wandering around the Internet. You might ask – what downsides are you talking about? It seems like an easy option, why should I even look for something else? But, that\u2019s not the case. Your product might be unique, but you need to be aware that there are probably a few other products with some similar features. In a crowded market, customers get easily confused and find it difficult to make a decision. For a new competitor like you, it can be difficult to stand out. To make things even more complicated, competitors might target the customers who visit your pages and then expose them to their product ads. The marketplace rules, positioning of the sellers, the way the purchasing process works, and finally the marketplace fees are in somebody else\u2019s hands. You do own the marketplace, you simply contribute to it.<\/p>\n\n\n\n If you want to play, you\u2019ll have to play by someone else\u2019s rules. See typical complaints by Amazon sellers about unfair competition rules set by Amazon.<\/em><\/a><\/p>\n\n\n\n If you put yourself in the customer\u2019s shoes, you\u2019ll have to admit that you most probably remember that you bought something from Amazon, but not which brand it was. In other words, customers will most likely remember the name of the marketplace, but not necessarily the product\u2019s brand. Let\u2019s talk a bit about the other side of the coin. Being the owner means that all the responsibility, but all the freedom as well, is in your hands. You get to decide how the site should look like and how it works. In other words, you can decide how the whole customer experience would look like.
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<\/p>\n\n\n\nWhat is the difference between eCommerce sites and Marketplaces?<\/strong>
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<\/p>\n\n\n\nWhich Benefits the Marketplace Has To Offer?<\/strong>
<\/h3>\n\n\n\n![\"marketplace](\"https:\/\/www.price2spy.com\/blog\/wp-content\/uploads\/2020\/12\/woman-5579998_640.png\")
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<\/p>\n\n\n\nWhat Are the Downsides of the Marketplace? <\/strong>
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<\/p>\n\n\n\nWhich Are The Benefits Of Owning Your eCommerce Website?<\/strong>
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<\/p>\n\n\n![\"benefits](\"https:\/\/www.price2spy.com\/blog\/wp-content\/uploads\/2020\/12\/design-5200290_640.jpg\")
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