{"id":8266,"date":"2021-07-13T13:29:55","date_gmt":"2021-07-13T13:29:55","guid":{"rendered":"https:\/\/www.price2spy.com\/blog\/?p=8266"},"modified":"2022-02-04T09:00:10","modified_gmt":"2022-02-04T09:00:10","slug":"how-to-write-product-descriptions-to-boost-ecommerce-sales","status":"publish","type":"post","link":"https:\/\/www.price2spy.com\/blog\/how-to-write-product-descriptions-to-boost-ecommerce-sales\/","title":{"rendered":"How to Write Product Descriptions to Boost eCommerce Sales?"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"774\" height=\"470\" src=\"https:\/\/www.price2spy.com\/blog\/wp-content\/uploads\/2021\/07\/2021-07-13_15h28_33.png\" alt=\"product descriptions\" class=\"wp-image-8267\" srcset=\"https:\/\/www.price2spy.com\/blog\/wp-content\/uploads\/2021\/07\/2021-07-13_15h28_33.png 774w, https:\/\/www.price2spy.com\/blog\/wp-content\/uploads\/2021\/07\/2021-07-13_15h28_33-768x466.png 768w\" sizes=\"auto, (max-width: 774px) 100vw, 774px\" \/><\/figure><\/div>\n\n\n\n<p>The eCommerce industry is one of the most comprehensive and\ncompetitive online industries out there, and for good reason. In the wake of\n2020, many businesses shifted toward digital sales, and customers have grown\naccustomed to ordering goods and services online. <\/p>\n\n\n\n<p>eCommerce is more competitive than ever before in 2021, with statistics showing that it will account for more than <a href=\"https:\/\/influencermarketinghub.com\/ecommerce-stats\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\"><strong>95%<\/strong><\/a> of all purchases by 2040. With <a href=\"https:\/\/99firms.com\/blog\/ecommerce-statistics\/#gref\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\"><strong>53%<\/strong><\/a> of customers stating they wouldn\u2019t buy from the same eCommerce platform after a bad experience, writing a good product description has also become important. Let\u2019s discuss how you can write product descriptions that will boost sales on your <a href=\"https:\/\/www.price2spy.com\/blog\/5-effective-ways-to-boost-visitors-in-your-ecommerce-website\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\"><strong>eCommerce website<\/strong><\/a> in 2021 in more detail.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Perks of Writing Good\nProduct Descriptions for eCommerce<\/strong><\/h2>\n\n\n\n<p>What are the benefits of investing time and resources into your product descriptions instead of, say, PPC or influencer marketing? Data shows that more than <a href=\"https:\/\/hostingtribunal.com\/blog\/ecommerce-statistics\/#gref\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\"><strong>21%<\/strong><\/a> of people worldwide shop online as of 2020, however, 69% of people still abandon their carts during shopping. Poor product descriptions can make your products unappealing and seemingly of low quality, convincing your customers that buying them is not a good idea.<\/p>\n\n\n\n<p>eCommerce product descriptions serve to present your products\nto would-be customers in a convincing, professional manner. You can have the\nbest products on the market, but without a good sales pitch and representative\ncontent, you won\u2019t increase your sales. That is why writing product\ndescriptions for eCommerce extends beyond increasing sales, giving you access\nto a variety of perks:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Inform customers of your product\u2019s quality, use, and technical details<\/li><li>Appeal to your customer&#8217;s emotional triggers to encourage purchase<\/li><li>Improvement of your eCommerce store\u2019s SEO ranking<\/li><li>Build loyalty and gain the trust of first-time customers<\/li><li>Stand out from other eCommerce platforms with <a href=\"https:\/\/www.price2spy.com\/blog\/6-great-ways-copywriting-can-boost-your-ecommerce-conversion-rates\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\"><strong>unique writing<\/strong><\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Writing Product\nDescriptions to Boost eCommerce Sales<\/strong><\/h2>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Define Your Target Audience and Cater to It<\/strong><\/li><\/ol>\n\n\n\n<p>Depending on the type of eCommerce storefront you run, you\nmost likely won\u2019t be able to attract different audiences and demographics.\nThere is only so much you can do to sell nail supplies or makeup to single men\nor elderly couples, is there? <\/p>\n\n\n\n<p><a href=\"https:\/\/startupbonsai.com\/platforms-to-sell-digital-products\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"To sell your products (opens in a new tab)\">To sell your products<\/a> to the right customers, you need to create what is commonly referred to as a \u201cbuyer\u2019s persona\u201d. A buyer\u2019s persona represents the typical customer you want to attract with your product description writing. Some elements you should think about when creating your buyer\u2019s persona include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Gender and age of your customer<\/li><li>Educational and professional background<\/li><li>Lifestyle choices (reading, hiking, swimming, etc.)<\/li><li>Online shopping habits (first time using eCommerce or regularly)<\/li><li>Favorite social media channels<\/li><\/ul>\n\n\n\n<p>These points will help you narrow down your target audience to write better <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.price2spy.com\/blog\/how-to-set-the-price-of-a-product-must-know\/\" target=\"_blank\"><strong>product descriptions<\/strong><\/a> afterward. It will open the doors for personalized writing, creative sales, and lead nurturing once you know who you are talking to.<\/p>\n\n\n\n<p>2. <strong>Make your Writing as Legible and Concise as Possible<\/strong><\/p>\n\n\n\n<p>Your product description should be able to capture the potential customer at a glance. To achieve that, you need to learn how to write as concisely and informatively as possible. You can refer to the following <a href=\"https:\/\/blog.adobe.com\/en\/publish\/2015\/10\/19\/using-the-four-cs-of-effective-writing-in-your-push-notifications-2.html#gs.4pq1ra\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\"><strong>copywriting rules<\/strong><\/a> when writing product descriptions for eCommerce:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Credibility<\/strong> \u2013 the info you share\nwith your customer is 100% legitimate<\/li><li><strong>Compelling<\/strong> \u2013 the writing is\nengaging, creative, and addresses their questions<\/li><li><strong>Conciseness<\/strong> \u2013 say as much as you can\nin as few words as possible<\/li><li><strong>Clarity<\/strong> \u2013 use conversational\nwords and phrases without niche terminology<\/li><\/ul>\n\n\n\n<p>Avoid writing paragraphs upon paragraphs of text for each product in your store. When you do use multiple paragraphs, separate them after each 2-3 sentences for legibility. Use numbered lists and bullet points to break up the formatting further. Doing this will make your store appealing to international customers and mobile users with limited screen sizes \u2013 don\u2019t overstay your welcome and keep it simple.<\/p>\n\n\n\n<p>3.<strong>Write About the Benefits of Using your Product<\/strong><\/p>\n\n\n\n<p>While features are an important part of any product\ndescription, your customers will want to know how they can benefit from buying\nit from you. For example, if you are selling premium quality pillows, their\nbenefits can include \u201chigh-quality materials\u201d, \u201ccomfortable sleep\u201d or\n\u201cincredibly easy washing\u201d. <\/p>\n\n\n\n<p>The practical advantages of buying and using certain products work wonders as purchase incentives. Once you list the technical specifications of the product (dimensions, weight, materials, etc.), write a list of its benefits as well. Writing these details into your product descriptions will make your eCommerce store stand out more from those that simply list technical specifications.<\/p>\n\n\n\n<p>4.<strong>Choose the Right Writing Tools for the Job<\/strong><\/p>\n\n\n\n<p>Once you start writing your product descriptions, you will quickly discover that traditional offline text editors won\u2019t cut it. Trends in online writing change seemingly by the day, and using cloud-based <a href=\"https:\/\/www.price2spy.com\/blog\/top-startup-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\"><strong>tools and services<\/strong><\/a> to write and optimize your content is a smarter move. <\/p>\n\n\n\n<p>Outline what it is exactly that you want to write into the product descriptions and look for a proper writing platform to help you out. Using <a href=\"https:\/\/freeessaywriters.net\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\"><strong>FreeEssayWriter<\/strong><\/a> will enable you to delegate some of your product description writing and focus on managing your eCommerce platform instead. In turn, you will have access to fresh content for your website and be able to attract more customers to boost your sales. <\/p>\n\n\n\n<p>5.<strong>Fill your Writing with Proper Keywords<\/strong><\/p>\n\n\n\n<p>SEO is one of the most powerful tools in your arsenal when it comes to boosting eCommerce sales. With the right keywords in your product descriptions, your website\u2019s links will show up in search results far more frequently. Studies have shown that <a href=\"https:\/\/ahrefs.com\/blog\/seo-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\"><strong>68%<\/strong><\/a> of people start their shopping experiences with search engines, with SEO driving 1000%+ more traffic than social media marketing.<\/p>\n\n\n\n<p>You can start optimizing your product descriptions by checking out Google AdWords and SEM Rush and looking for trending keywords and phrases in your industry. These words should be inserted into your writing organically, as to not appear like spam to appease Google\u2019s search algorithms. The same principle applies to other pages on your website, including your landing page, about us, checkout, etc. Likewise, a good hosting provider like <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.cloudwalks.com\/\" target=\"_blank\"><strong>Cloudwalks<\/strong><\/a> will ensure you\u2019re your website stays online 24\/7 regardless of the volume of traffic you experience. Use the right keywords, and organic traffic will start pouring in shortly thereafter, making your hosting worth the investment.<\/p>\n\n\n\n<p>6.<strong>Representative Images Matter as Much as Writing<\/strong><\/p>\n\n\n\n<p>Given how short our attention spans have become thanks to\nsocial media and online multimedia, some customers won\u2019t pay attention to your\nwriting at first. That\u2019s why you need to hook them with professional images\n(and videos) of your products. Without good images, your eCommerce website will\nseem lacking in content, which is why they\u2019re as important as product\ndescriptions themselves.<\/p>\n\n\n\n<p>Avoid using copyrighted materials made by original brands and manufacturers and create your photographs in-house. Watermark them just to be safe before publishing them online \u2013 you can refer to <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/creativecommons.org\/\" target=\"_blank\"><strong>Creative Commons<\/strong><\/a> for more info. High-quality images will ensure that your website appears as professional and trustworthy as possible. Likewise, this step will improve your SEO ranking further by letting Google\u2019s algorithms know that your eCommerce page has worthwhile images on them.<\/p>\n\n\n\n<p>7.<strong>Integrate Calls to Action into Product Descriptions<\/strong><\/p>\n\n\n\n<p>Finally, your product descriptions should outright \u201cinvite\u201d customers to purchase by featuring calls to action. Calls to action represent short phrases that are used to invoke a certain action in marketing campaigns. Typical examples of CTA include \u201cBuy today!\u201d or \u201cSave 5% by ordering now!\u201d. In a recently conducted study, a marketing agency implemented CTAs into an eCommerce platform and increased their conversion rates by <a href=\"https:\/\/www.protocol80.com\/blog\/2019-cta-statistics\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\"><strong>22%<\/strong><\/a> quarterly. In theory, that\u2019s a growth totaling the fifth of all customers who\u2019ve interacted with the platform previously, illustrating the importance of calls to action.<\/p>\n\n\n\n<p>There is no right or wrong way to write calls to action as\nlong as they fit with your eCommerce brand. You can get creative and come up\nwith a unique CTA which only your website will use, or rely on traditional\nCTAs. The important thing is to feature some CTA one way or another \u2013 without\nthem, customers won\u2019t be inclined to make a purchase.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Product Description\nWriting Mistakes to Keep in Mind<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Never Copy Content from\nManufacturers<\/strong><\/li><\/ul>\n\n\n\n<p>It\u2019s always best to write your product descriptions instead\nof copying content from the brands whose goods you resell. Copying content from\nbrands such as Samsung, Sony, or Microsoft isn\u2019t a good idea for obvious\nreasons. Make your product descriptions as original as possible and work on\nestablishing your presence on the eCommerce market without the risk of\nplagiarism charges.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Lack of Personalized or\nPersuasive Writing<\/strong><\/li><\/ul>\n\n\n\n<p>Personalization has become a major component of digital marketing over the past few years. Using personal pronouns in your product descriptions when describing your product\u2019s benefits is a big point in your favor. Likewise, using <a href=\"https:\/\/www.business2community.com\/marketing\/100-powerful-marketing-words-to-boost-your-brand-and-75-more-to-avoid-like-the-plague-02165202\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\"><strong>persuasive marketing words<\/strong><\/a> to describe your products will bring customers a step closer to conversion. Lacking any of these will make your descriptions appear cold, distant, and too sales-oriented, which is a no-no.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Keyword Stuffing for the\nSake of Artificial SEO<\/strong><\/li><\/ul>\n\n\n\n<p>While SEO is important for boosting your sales and overall\nSEO ranking, it shouldn\u2019t be implemented without proper planning. Keyword\nstuffing is a big mistake in eCommerce product description writing, as it can\nresult in your links being flagged as spam by Google. Don\u2019t repeat the same\nkeywords and phrases over and over again on each product page and make them\nappear as organic as possible.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Spellcheck and Format\nyour Product Descriptions<\/strong><\/li><\/ul>\n\n\n\n<p>When you finish writing your product descriptions and are\nready to publish them, you should go over your formatting and grammar, just to\nbe safe. Poor spelling and a general lack of text formatting are red flags for\ncold leads and will result in people bouncing off of your website. Run your\nproduct descriptions through tools such as Grammarly and Hemingway Editor\nbefore putting them up online, and you will be good to go.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Wrapping Up<\/strong><\/h2>\n\n\n\n<p>Good product descriptions can sell even mediocre products \u2013\nhowever, bad product descriptions will result in very few sales, even if your\nproducts are top quality. Take the time to write product descriptions for each\nof your items and pay close attention to the text\u2019s keywords, formatting, and\ntone of voice. <\/p>\n\n\n\n<p>Once you develop a unique writing style for <a href=\"https:\/\/www.price2spy.com\/blog\/optimizing-your-ecommerce-site-for-user-intent-from-entrance-to-exit\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\"><strong>your eCommerce platform<\/strong><\/a>, new customers will organically flock to your storefront based on your brand reputation alone. Periodically update your keyword selection, address any worries your customers might have, and the success of your eCommerce platform will follow thereafter. <\/p>\n\n\n\n<p><strong>Image source<\/strong>: <a href=\"https:\/\/www.freepik.com\/free-photo\/business-online-shopping-sale-concept_1235222.htm\">https:\/\/www.freepik.com\/free-photo\/business-online-shopping-sale-concept_1235222.htm<\/a> <\/p>\n\n\n\n<p><strong>Author\u2019s bio. <\/strong><em>Jessica Fender is a copywriter and blogger with a background in marketing\nand sales.<\/em><strong><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The eCommerce industry is one of the most comprehensive and competitive online industries out there, and for good reason. In the wake of 2020, many businesses shifted toward digital sales, and customers have grown accustomed to ordering goods and services online. eCommerce is more competitive&#8230;<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[628],"tags":[190,692,717],"class_list":["post-8266","post","type-post","status-publish","format-standard","hentry","category-guest-post","tag-ecommerce","tag-guestpost","tag-productdescriptions"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Write Product Descriptions to Boost eCommerce Sales?<\/title>\n<meta name=\"description\" content=\"Let\u2019s discuss how you can write product descriptions that will boost sales on your eCommerce website in 2021 in more detail.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.price2spy.com\/blog\/how-to-write-product-descriptions-to-boost-ecommerce-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Write Product Descriptions to Boost eCommerce Sales?\" \/>\n<meta property=\"og:description\" content=\"Let\u2019s discuss how you can write product descriptions that will boost sales on your eCommerce website in 2021 in more detail.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.price2spy.com\/blog\/how-to-write-product-descriptions-to-boost-ecommerce-sales\/\" \/>\n<meta property=\"og:site_name\" content=\"Price2Spy\u00ae Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Price2Spy\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-13T13:29:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-04T09:00:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.price2spy.com\/blog\/wp-content\/uploads\/2021\/07\/2021-07-13_15h28_33.png\" \/>\n<meta name=\"author\" content=\"Ana Popovic\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Price2Spy\" \/>\n<meta name=\"twitter:site\" content=\"@Price2Spy\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ana Popovic\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Write Product Descriptions to Boost eCommerce Sales?","description":"Let\u2019s discuss how you can write product descriptions that will boost sales on your eCommerce website in 2021 in more detail.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.price2spy.com\/blog\/how-to-write-product-descriptions-to-boost-ecommerce-sales\/","og_locale":"en_US","og_type":"article","og_title":"How to Write Product Descriptions to Boost eCommerce Sales?","og_description":"Let\u2019s discuss how you can write product descriptions that will boost sales on your eCommerce website in 2021 in more detail.","og_url":"https:\/\/www.price2spy.com\/blog\/how-to-write-product-descriptions-to-boost-ecommerce-sales\/","og_site_name":"Price2Spy\u00ae Blog","article_publisher":"https:\/\/www.facebook.com\/Price2Spy\/","article_published_time":"2021-07-13T13:29:55+00:00","article_modified_time":"2022-02-04T09:00:10+00:00","og_image":[{"url":"https:\/\/www.price2spy.com\/blog\/wp-content\/uploads\/2021\/07\/2021-07-13_15h28_33.png","type":"","width":"","height":""}],"author":"Ana Popovic","twitter_card":"summary_large_image","twitter_creator":"@Price2Spy","twitter_site":"@Price2Spy","twitter_misc":{"Written by":"Ana Popovic","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.price2spy.com\/blog\/how-to-write-product-descriptions-to-boost-ecommerce-sales\/#article","isPartOf":{"@id":"https:\/\/www.price2spy.com\/blog\/how-to-write-product-descriptions-to-boost-ecommerce-sales\/"},"author":{"name":"Ana Popovic","@id":"https:\/\/www.price2spy.com\/blog\/#\/schema\/person\/716e7308397ae9a2542cf26baf21b343"},"headline":"How to Write Product Descriptions to Boost eCommerce Sales?","datePublished":"2021-07-13T13:29:55+00:00","dateModified":"2022-02-04T09:00:10+00:00","mainEntityOfPage":{"@id":"https:\/\/www.price2spy.com\/blog\/how-to-write-product-descriptions-to-boost-ecommerce-sales\/"},"wordCount":1780,"commentCount":0,"image":{"@id":"https:\/\/www.price2spy.com\/blog\/how-to-write-product-descriptions-to-boost-ecommerce-sales\/#primaryimage"},"thumbnailUrl":"https:\/\/www.price2spy.com\/blog\/wp-content\/uploads\/2021\/07\/2021-07-13_15h28_33.png","keywords":["ecommerce","guestpost","productdescriptions"],"articleSection":["Guest post"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.price2spy.com\/blog\/how-to-write-product-descriptions-to-boost-ecommerce-sales\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.price2spy.com\/blog\/how-to-write-product-descriptions-to-boost-ecommerce-sales\/","url":"https:\/\/www.price2spy.com\/blog\/how-to-write-product-descriptions-to-boost-ecommerce-sales\/","name":"How to Write Product Descriptions to Boost eCommerce Sales?","isPartOf":{"@id":"https:\/\/www.price2spy.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.price2spy.com\/blog\/how-to-write-product-descriptions-to-boost-ecommerce-sales\/#primaryimage"},"image":{"@id":"https:\/\/www.price2spy.com\/blog\/how-to-write-product-descriptions-to-boost-ecommerce-sales\/#primaryimage"},"thumbnailUrl":"https:\/\/www.price2spy.com\/blog\/wp-content\/uploads\/2021\/07\/2021-07-13_15h28_33.png","datePublished":"2021-07-13T13:29:55+00:00","dateModified":"2022-02-04T09:00:10+00:00","author":{"@id":"https:\/\/www.price2spy.com\/blog\/#\/schema\/person\/716e7308397ae9a2542cf26baf21b343"},"description":"Let\u2019s discuss how you can write product descriptions that will boost sales on your eCommerce website in 2021 in more detail.","breadcrumb":{"@id":"https:\/\/www.price2spy.com\/blog\/how-to-write-product-descriptions-to-boost-ecommerce-sales\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.price2spy.com\/blog\/how-to-write-product-descriptions-to-boost-ecommerce-sales\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.price2spy.com\/blog\/how-to-write-product-descriptions-to-boost-ecommerce-sales\/#primaryimage","url":"https:\/\/www.price2spy.com\/blog\/wp-content\/uploads\/2021\/07\/2021-07-13_15h28_33.png","contentUrl":"https:\/\/www.price2spy.com\/blog\/wp-content\/uploads\/2021\/07\/2021-07-13_15h28_33.png","width":774,"height":470},{"@type":"BreadcrumbList","@id":"https:\/\/www.price2spy.com\/blog\/how-to-write-product-descriptions-to-boost-ecommerce-sales\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.price2spy.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How to Write Product Descriptions to Boost eCommerce Sales?"}]},{"@type":"WebSite","@id":"https:\/\/www.price2spy.com\/blog\/#website","url":"https:\/\/www.price2spy.com\/blog\/","name":"Price2Spy\u00ae Blog","description":"Price2Spy\u00ae","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.price2spy.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.price2spy.com\/blog\/#\/schema\/person\/716e7308397ae9a2542cf26baf21b343","name":"Ana Popovic","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.price2spy.com\/blog\/wp-content\/uploads\/2023\/03\/ana-popovic_avatar-96x96.jpg","url":"https:\/\/www.price2spy.com\/blog\/wp-content\/uploads\/2023\/03\/ana-popovic_avatar-96x96.jpg","contentUrl":"https:\/\/www.price2spy.com\/blog\/wp-content\/uploads\/2023\/03\/ana-popovic_avatar-96x96.jpg","caption":"Ana Popovic"},"description":"Ana Popovic is a Digital Marketing Specialist at Price2Spy. She's a sociologist who found her place in the eCommerce world. As such, her love for writing has led her to discover the beauty of content marketing and given her the opportunity to inform people about eCommerce and pricing topics.","url":"https:\/\/www.price2spy.com\/blog\/author\/a-popovic\/"}]}},"_links":{"self":[{"href":"https:\/\/www.price2spy.com\/blog\/wp-json\/wp\/v2\/posts\/8266","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.price2spy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.price2spy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.price2spy.com\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.price2spy.com\/blog\/wp-json\/wp\/v2\/comments?post=8266"}],"version-history":[{"count":3,"href":"https:\/\/www.price2spy.com\/blog\/wp-json\/wp\/v2\/posts\/8266\/revisions"}],"predecessor-version":[{"id":8686,"href":"https:\/\/www.price2spy.com\/blog\/wp-json\/wp\/v2\/posts\/8266\/revisions\/8686"}],"wp:attachment":[{"href":"https:\/\/www.price2spy.com\/blog\/wp-json\/wp\/v2\/media?parent=8266"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.price2spy.com\/blog\/wp-json\/wp\/v2\/categories?post=8266"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.price2spy.com\/blog\/wp-json\/wp\/v2\/tags?post=8266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}