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<\/figure><\/div>\n\n\n\nAs the name suggests, a digital shelf is a digital way of finding, analyzing, and buying products. Like in physical stores, brands need to decide when and where to display their products. The difference is that they are now doing it in a digital environment.\u00a0<\/p>\n\n\n\n
However, in the digital environment, this process is more complex. Brands need to be aware that shoppers can find their products in multiple places – retailer\u2019s websites, mobile apps, third-party resellers, social media, and digital ads. Therefore, it\u2019s important to understand that a digital shelf can come in many forms. Search results, product pages, and descriptions are all different forms of a digital shelf. Digital retail solutions<\/a> can play a significant role in optimizing the digital shelf, enhancing product visibility, and improving customer experience. <\/p>\n\n\n\n It\u2019s important because it determines whether the customers will or will not find your product online.<\/p>\n\n\n\n Hence, a digital shelf is a way you communicate with your potential customers and showcase your products. Every customer journey starts with researching the products, so you want to communicate with prospects at that precise moment.\u00a0<\/p>\n\n\n\n A higher position in search results will increase your product\u2019s visibility, and having quality content on the product page will increase your sales. Yes, you\u2019re right – in that way, digital shelf helps improve both brand awareness and sales.\u00a0<\/p>\n\n\n\n However, bear in mind that digital shelves and in-store purchases can still be very connected. Research shows that before visiting the physical store, around 69% of customers<\/a> use their phones to investigate the products, or to read a review. People are often embarrassed to ask for help from sales assistants, so they more often decide to find the needed information online.<\/p>\n\n\n\n As eCommerce becomes more competitive, so does the digital shelf, especially during and after the pandemic. With so many stores fighting over the same customers, having a quality product is just simply not enough. It\u2019s time for brands to step up their game.<\/p>\n\n\n\n To help you with that, we\u2019ve prepared a few tips.\u00a0<\/p>\n\n\n\n\nWhy is the digital shelf important?<\/strong><\/h2>\n\n\n\n
The fight for customers\u2019 attention has intensified – what steps can you take<\/strong>?<\/h2>\n\n\n\n