{"id":8978,"date":"2022-05-31T09:17:24","date_gmt":"2022-05-31T09:17:24","guid":{"rendered":"https:\/\/www.price2spy.com\/blog\/?p=8978"},"modified":"2022-06-02T12:46:35","modified_gmt":"2022-06-02T12:46:35","slug":"driving-ecommerce-website-traffic-with-long-tailed-keywords","status":"publish","type":"post","link":"https:\/\/www.price2spy.com\/blog\/driving-ecommerce-website-traffic-with-long-tailed-keywords\/","title":{"rendered":"Driving eCommerce Website Traffic With Long-Tailed Keywords"},"content":{"rendered":"\n<p>All eCommerce websites should take search engine optimization (SEO) seriously. When it comes to having an SEO strategy, what comes to mind? Getting user traffic, views, and clicks. But how can you get traffics, views, and clicks? Or, in the case of eCommerce, how can you get shoppers to shop your website?&nbsp;<\/p>\n\n\n\n<p>Perhaps you might have heard about using specific keywords on your eCommerce website. But are you using the right keywords?<\/p>\n\n\n\n<p>Nowadays, certain keywords tend to perform better in search engine algorithms, since search engines are always evolving. However, the best keywords tend to be long-tailed keywords. Long-tailed keywords are great for helping you rank better in searches while making you visible online in general.&nbsp;<\/p>\n\n\n\n<p>But how can you use long-tailed keywords to your advantage?<\/p>\n\n\n\n<p>Since eCommerce sites are always competitive in what they do, it\u2019s important to <a href=\"https:\/\/www.growth-hackers.net\/how-to-use-seo-like-a-pro-qualified-targeted-organic-traffic-easy-steps\/\">step up your SEO<\/a> with long-tailed keywords. This post will show you why they\u2019re important, and how you can use them to your eCommerce site\u2019s advantage:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/qt6Z08RrSlDLJ7Ci9TfTrD5k-ePaVt6pxMJyk-3OhGMMEno6n_5qFYK7SixYwmcaLP2HKVvV-GcniLexykLBJySJJtyqPq5-q3jV1eGuDWQN0LJI0-riP3ZszGGa13LVQEstVp0\" alt=\"why long-tailed keywords matter\" width=\"600\" height=\"314\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why Long-Tailed Keywords Matter<\/strong><\/h2>\n\n\n\n<p>First and foremost, eCommerce is no stranger to keywords. However, since search engines are always evolving, it\u2019s important to be ahead of the curve by using long-tailed keywords.&nbsp;<\/p>\n\n\n\n<p>Here are a few reasons why you should use long-tailed keywords to help boost the SEO of your eCommerce website:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>First, long-tail keywords tend to help make sites rank better than short-tail keywords do. <\/strong>Let\u2019s not forget: Companies in your industry will want to do the same thing: Rank higher in search results than anyone else. So, people will try anything and everything, including using short-tail keywords. But don\u2019t go down this route: Short-tail keywords often have higher search volumes, which can make it hard for your eCommerce site to rank high in search results. Fortunately, long-tail keywords have lower search volumes, making it easier for your content will show up on related niche searches.<\/li><li><strong>Long-tailed keywords make it more likely for you to get links. <\/strong>Now, that doesn\u2019t necessarily mean that links are good for your eCommerce websites. Too many links can harm your chances of being visible since many search engines like Google are cracking down on websites that look spammy with too many links. But with long-tail keywords, not only will you increase traffic volume legitimately, but you\u2019ll also get a better shot at acquiring links.<\/li><li><strong>Long-tailed keywords give your content context.<\/strong> In the eCommerce industry, you\u2019ll need to have plenty of context in your content. The good news is, that long-tail keywords can show your customers insight as to who you are, what your brand is, or what your products or services are about.<\/li><li><strong>Long-tailed keywords are especially great for voice searches.<\/strong> In fact, it\u2019s not surprising to see that <a href=\"https:\/\/findstack.com\/voice-search-statistics\/\">111.8 million people<\/a> in the United States use voice search features. Instead of typing a search query in the search engine, these people prefer to say what they have in mind, and the device (e.g., Alexa) will answer with the best results on the Web. And, with long-tailed keywords, you\u2019ll most likely increase your chances of ranking high for the queries that use them.&nbsp;<\/li><li><strong>Long-tail keywords help your site perform better than your competition.<\/strong> If you\u2019re not using long-tail, then now is the time to know. Who knows? Your competition might not know to do this yet. So, why not be the first eCommerce site in your niche to do so?<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How To Incorporate Long-Tailed Keywords Into Your SEO<\/strong><\/h2>\n\n\n\n<p>So, now that you know some of the many reasons why long-tailed keywords are good for your SEO, it\u2019s time to utilize them! Here are just 3 of the ways that you can make that happen!<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/gF8p7E4mSvUGTfxvxnUVoMKBBN_tOxEZjHzLwNOrfyj76GCb4BYqxMMpQ0Pf05sacbFGbIr0TFtmMqs2n2ViSceZqWMhPU4IPukQAWl72hiP6kLKYmOJDCxpb1UQpXYckkYcAe0\" alt=\"Driving eCommerce Website Traffic With Long-Tailed Keywords\" width=\"600\" height=\"314\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Set Up Objectives<\/strong><\/h3>\n\n\n\n<p>This is where you make certain goals for your eCommerce website. In other words, what would you like to achieve with your site?<\/p>\n\n\n\n<p>Therefore, it\u2019s important to set some objectives for your site, so that you make your presence known online. However, make sure that your objectives align with the following marketing goals:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Attract potential customers to your site<\/li><li>Give customers reasons to trust your site<\/li><li>Show customers the benefits and perks of visiting and buying your site<\/li><li>Build your presence known in search engines<\/li><\/ul>\n\n\n\n<p>And don\u2019t forget: Make sure that you use long-tailed keywords. Don\u2019t be tempted to stick with short-tail because again, they have too much search volume; and they\u2019ll only bury your site in favor of more successful sites in the search results.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Research And Pick Your Keywords<\/strong><\/h3>\n\n\n\n<p>Now, you might be asking yourself: <em>What long-tailed keywords are the right ones?<\/em> That\u2019s where research comes in! In fact, just doing a simple online search can give you plenty of ideas.&nbsp;<\/p>\n\n\n\n<p>Suppose your eCommerce site is about selling electronic devices. Well, that might seem too general. So, let\u2019s look at what you\u2019re selling. You might be selling things like headphones, portable phone chargers, and computer keyboards. Let\u2019s take headphones for this example. People might be searching for new headphones, or they want to replace their old ones. In that case, you yourself type in \u201cwhere to buy headphones.\u201d You\u2019ll get some good results. However, when you type in \u201cheadphones near me,\u201d you\u2019ll get more refined results.&nbsp;<\/p>\n\n\n\n<p>In that case, not only are you researching with long-tailed keywords, but you\u2019re also experimenting with them, seeing which phrase works better. Ideally, you\u2019ll need to focus on having two to three keywords, so that you\u2019re not stuffing them into your content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Deliver Content<\/strong><\/h3>\n\n\n\n<p>What\u2019s an eCommerce site without any content?<\/p>\n\n\n\n<p>Therefore, make sure that you\u2019re posting content to your site. Here\u2019s how you incorporate long-tailed keywords into your content naturally, so that your content doesn\u2019t look spammy:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Try to use one keyword per 200 words. Remember: Quality is better than quantity.<\/li><li>Ideally, it\u2019s okay to use your keyword about 10 to 20 times. Again, you don\u2019t want your content to look spammy.<\/li><li>Make sure that your content is clear and engaging. So, don\u2019t try to stuff your content with your keywords. Otherwise, search engines like Google will NOT bring customers to you. AND,<\/li><li>Use your keywords within your titles and headings, since those parts are essential to your content.<\/li><\/ul>\n\n\n\n<p>Doing these things not only makes your site more acceptable to search engines\u2019 ever-changing algorithms, but you\u2019ll also give your customers reasons to click on your content.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>BONUS: Don\u2019t Forget The Metadata!<\/strong><\/h4>\n\n\n\n<p>As you learn to use long-tailed keywords, you\u2019ll need to place them in the metadata of your eCommerce website. The metadata helps drive traffic to your site by being a part of the search engine algorithms. Consumers won\u2019t see the metadata, but the algorithm will. In this way, when you use long-tailed keywords, that\u2019ll have the algorithms place your site with the other sites that use those same keywords.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h3>\n\n\n\n<p>As you can see, long-tailed keywords can be beneficial for your eCommerce site. Just to recap:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Long-tailed keywords can help your site grow relevant online in more ways than one.<\/li><li>You\u2019ll need to think about objectives when using long-tailed keywords to help your site rank higher in the search results.<\/li><li>You\u2019ll need the right long-tail keywords to make this process worthwhile.<\/li><li>Be sure to give consumers the best content using long-tailed keywords. AND,<\/li><li>Make sure that your long-tail keywords are inside your site\u2019s metadata for search-algorithm purposes.<\/li><\/ul>\n\n\n\n<p>By reading this overview, your SEO strategy will work out for the better, and your eCommerce site will soon thrive! Good luck! <br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>All eCommerce websites should take search engine optimization (SEO) seriously. When it comes to having an SEO strategy, what comes to mind? Getting user traffic, views, and clicks. But how can you get traffics, views, and clicks? Or, in the case of eCommerce, how can&#8230;<\/p>\n","protected":false},"author":18,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[628],"tags":[190,785,514],"class_list":["post-8978","post","type-post","status-publish","format-standard","hentry","category-guest-post","tag-ecommerce","tag-keyswords","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Driving Website Traffic With Long-Tailed Keywords<\/title>\n<meta name=\"description\" content=\"Since eCommerce sites are always competitive in what they do, it\u2019s important to step up your SEO with long-tailed keywords.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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