{"id":9962,"date":"2023-01-31T10:09:16","date_gmt":"2023-01-31T10:09:16","guid":{"rendered":"https:\/\/www.price2spy.com\/blog\/?p=9962"},"modified":"2024-06-25T14:46:09","modified_gmt":"2024-06-25T14:46:09","slug":"9-ecommerce-design-mistakes-that-kill-conversions-and-what-to-do-instead","status":"publish","type":"post","link":"https:\/\/www.price2spy.com\/blog\/9-ecommerce-design-mistakes-that-kill-conversions-and-what-to-do-instead\/","title":{"rendered":"9 eCommerce Design Mistakes That Kill Conversions (and What to do Instead)"},"content":{"rendered":"\n
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Source: <\/em>depositphotos.com<\/em><\/a> <\/figcaption><\/figure><\/div>\n\n\n\n

In the era of practically unlimited online choice, it can be extremely difficult to stand out and convert visitors, even when you have a superior product or service. Customers tend to bounce quickly<\/a> when they visit a website for the first time \u2014 and a lot of those quick exits have to do with poor website design. <\/p>\n\n\n\n

Many online stores make the same kinds of mistakes. They fail to consider the needs of their audience and what most of the modern web looks like. Consequently, they fail to capitalize on some rather obvious and more or less easy wins. In no particular order, here are the most common conversion-killing mistakes and how to avoid them. <\/p>\n\n\n\n

Not Being Mobile-First <\/h2>\n\n\n\n

Mobile-first indexing<\/a> has been around for nearly half a decade. Yet, many websites still choose to either be merely responsive or completely ignore their mobile users. Since mobile traffic accounts for around half of all internet traffic<\/a>, this is a major missed opportunity.<\/p>\n\n\n\n

Don\u2019t just adapt your desktop website to a smaller screen. Design a mobile experience that takes into account thumb placement, scrolling, and mobile zooming. <\/p>\n\n\n\n

Etsy<\/a> has done a marvelous job of taking into account exactly what its audience wants to see and how it can best deliver a seamless experience. Nothing on any of their pages is hard to reach, the CTA buttons are the right size, and the site loads like a charm. That brings us to our next point: loading speed.<\/p>\n\n\n\n

Compromising Loading Speeds <\/h2>\n\n\n\n

If you choose to sacrifice loading times on the altar of extra-high-quality images or homepage videos, you will effectively be killing your potential conversion rate.<\/p>\n\n\n\n

Speed is a ranking factor<\/a>, for one. The same rules apply to both mobile and desktop versions: never sacrifice loading speed for the sake of design. Find a way to minify your images and code.\u00a0<\/p>\n\n\n\n

Sephora<\/a>, a major eCommerce name that carries hundreds of thousands of products, has managed to balance fast loading times with usability and cutting-edge design.<\/p>\n\n\n\n

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Source: <\/em>sephora.com<\/em><\/a> <\/figcaption><\/figure><\/div>\n\n\n\n

They\u2019re proof that you don\u2019t need to load gigabytes of data. <\/p>\n\n\n\n

Making It Difficult to Navigate <\/h2>\n\n\n\n

No matter how many pages you have, your eCommerce website needs to be easy to navigate. You can use a mega menu if you have dozens of categories and subcategories. Don\u2019t use a mobile menu on a desktop site. It seems to be an ongoing trend, but it\u2019s actually quite confusing. <\/p>\n\n\n\n

Highlight your key pages in the menu. Kopi Luwak Direct<\/a>, for example, points you directly to their shop. Plus, they\u2019ve made the rest of their pages very easy to find and navigate as well. <\/p>\n\n\n\n

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Source: <\/em>kopiluwakdirect.com<\/em><\/a> <\/figcaption><\/figure><\/div>\n\n\n\n

Use breadcrumbs to help users return to where they\u2019ve just been, and make sure you have a clearly visible search bar. <\/p>\n\n\n\n

Omitting Social Proof <\/h2>\n\n\n\n

Social proof in the form of reviews, testimonials, and user-generated content often speaks much louder than any sales copy you could create. As your customers have no reason to lie about the quality of your products, first-time visitors will believe them more than they can believe you.<\/p>\n\n\n\n

From a design aspect, you have countless ways to incorporate social proof on a page. You can use it in your header, on your signup page, in the footer, and so on \u2014 wherever you feel it will be the most impactful. <\/p>\n\n\n\n

Although it\u2019s not an eCommerce site per se, Shopify<\/a> did a great job with social proof. Apart from the testimonials on the homepage, Shopify also has a page dedicated to customer success stories<\/a>. <\/p>\n\n\n\n

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Source: <\/em>shopify.com<\/em><\/a> <\/figcaption><\/figure><\/div>\n\n\n\n

Poorly Formatted Content <\/h2>\n\n\n\n

Content marketing is an integral part of eCommerce conversion optimization. However, if your blog posts are poorly designed, you won\u2019t get anyone to actually read them.<\/p>\n\n\n\n

Take a look at Square\u2019s blog posts<\/a>: <\/p>\n\n\n\n