The world we’re living in has put a price tag on everything we see, including the most important and the most poetic things in life: health and beauty. Our biggest clients from Health & beauty sector are international brands, using Price2Spy to achieve detailed market insight (and sometimes market control) into international markets. More and more online shoppers tend to shop internationally – in search for a better price. This leads to further market fragmentation, as more and more young online stores emerge, offering lower and lower prices.
Unfortunately, as with other similar industries, no EAN / standardized part numbers are available (even when they are, retail sites do not use this data, as it’s of no importance to the end client), making manual product matching practically the only viable solution. Some of our clients do the matching themselves, while others rely on Price2Spy team to do it instead.
One of the specifics of this industry is different packaging options – a product is typically offered in several different packages / volumes, all on a single product page. Not all price monitoring tools are able to handle such situations – and Price2Spy, fortunately, is. (this is what we call ‘parametrized URL’)
As for your daily pricing operations – Price2Spy reports and dashboard will make your life easier by enabling you to quickly check various aspects of your competitive landscape by many different segments (e.g. brands, product categories). Easily drill down to the product details at any time – price history chart will show the development of prices over time, so you will easily recognize important patterns in your competitors’ pricing behavior (for example: who’s setting price trends / who’s following).