Hard to foresee: apart from huge democratization of the market, eCommerce has brought another unexpected consequence: emerging players on the market, with very little expertise to offer, can fight with only one weapon: price (or put in other words: low profit margin).
This brings yet another headache to well established brands - such new players on the market can hugely undermine brand's value and market position that has been carefully built in past years / decades.
Of course, we all know that in most countries price fixing is against the law. However, here we're not talking about raw price fixing: we're talking about gathering pricing data, careful pricing data analysis and establishing appropriate business relationships with various market players - based on the pricing data analysis.
If you're such a brand / manufacturer, Price2Spy will help you with this difficult task. What it will do for you is
It's not just about raw pricing data we collect for you. There's so much more than that - Price2Spy aims to be integral part of your organization when it comes to ensuring that your brand's market pricing stays consistent.
In order to do so, we need to carefully consider the following questions:
With so many available features, it can get hard to make the most of Price2Spy. On the other hand, Price2Spy is built in a modular way, so each client can define their own own best way to use it.
Here are some main suggestions, based on experience of nearly 100 brands that use Price2Spy to keep an eye on their market presence: