The Next Level of Personalization: Dynamic Pricing Personalization in eCommerce
Learn how to use dynamic pricing algorithms to enhance your personalization strategy in eCommerce....
How to Use a Price Positioning Strategy to Enhance Your Brand Value
Your price positioning strategy is about more than simply deciding the number that goes on your product’s sales ticket. It’s a crucial aspect of marketing as well. One of the biggest impacts it has is on how your potential customers perceive your brand value. In this...
Boost Revenue with Smarter Captive Pricing
What is captive pricing and what sellers should use it and on what types of products? Let's find out!...
Pricing Strategy Optimization: How to Use Data Analytics to Win More Sales
Setting the right price for a product has always been a challenge, and in today’s digital market, that challenge has only intensified. With fluctuating demand, razor-thin margins, and constantly shifting competitor prices, making the wrong pricing move isn’t just a missed opportunity - it can...
Undercutting: How to React to it & When to Think About Doing it
Undercutting is rarely talked about openly, yet it's a crucial concept to understand as an online retailer, manufacturer, or eCommerce professional. In this article, we unveil the mysteries behind undercutting, show you how to react to it, and when to think about doing it....
The Role of Pricing Analytics in eCommerce Decision-making
In eCommerce, the pricing of the products (or services) isn’t a matter to take lightly. You need to evaluate the pricing according to the market trends, customer behavior, and competition. By taking care of pricing analytics in eCommerce, you can effectively increase sales, maximize profits, and...
Top Pricing Trends for 2025: How to Stay Competitive
Pricing has always been a strategic lever in retail, but in 2025, it's becoming the sharpest tool in a retailer’s kit. With rapid advancements in technology, increasingly price-sensitive consumers, and shifts in the global economy, pricing is no longer just a reflection of cost or...
Competitive Pricing | Definition, Tips, and Examples
Competitive pricing is a pricing strategy where a business sets the price of its products based on their competitors’ prices. Learn all you need to know about it and how painlessly it can be implemented into your own store....
Online Retail: The Easy-to-Understand Explanation
Confused by the terms around online retail? Learn what online retail is and how it differs from commonly mixed up terms....
Guiding the Consumer Decision-Making Process Through Strategic Price Monitoring
Understanding the Customer Mindset Whether it’s comparing headphones on Amazon or checking local grocery delivery apps for the best deals, consumers today are more informed — and more price-conscious — than ever before. Their path to purchase is filled with moments of evaluation, hesitation, and persuasion....