Delicate market positioning usually means that distributors are expected to protect market value of the brands they are representing, while at the same time they should stimulate retail sites to increase their turnover.
As we know, protecting the market value of a brand often means making sure that pricing recommendations given by brands are taken into account. This brings us to a thin line, because in most countries price fixing is against the law. However, we're not talking about raw price fixing here: instead - we're talking of gathering pricing data, its profound analysis and as a result - establishing appropriate business relationships with various market players, based on how fair they play the market game. Additionally, they find it very important to monitor stock changes on the market, particularly products going out of stock as they see this as a sign that their sales people have a lot of homework.
If your company is a distributor, and finds itself in this delicate situation, here is what Price2Spy can do to help:
It's not just about raw pricing data we collect for you. There's so much more than that - Price2Spy aims to be an integral part of your organization when it comes to ensuring that your brand's market pricing stays consistent.
In order to do so, we need to carefully consider the following questions:
With so many available features, it can get hard to make the most of Price2Spy. On the other hand, Price2Spy is built in a modular way, so each client can define their procedures which suit their needs.
Here are some main suggestions, based on experience of nearly 50 distributor companies that use Price2Spy to keep an eye on their markets: