Tony Kealys Ireland

How Price2Spy helped Tony Kealys stay on top of competitor pricing across multiple channels

Tony Kealys is a leading retailer specializing in baby and children’s equipment, established in 1969. While the company initially offered a broader range of products, since 2004 it has focused exclusively on baby and childcare equipment. With stores located in Walkinstown, Coolock, Cork, and Belfast, and dedicated online stores for the Irish and UK markets, Tony Kealys continues to grow its presence both offline and online.

Tony Kealys’ Key Challenges

Monitoring competitor prices manually across different marketplaces was becoming increasingly time-consuming and prone to errors. Their teams relied on spreadsheets and occasional spot checks, which made it difficult to react quickly to market changes and maintain competitive pricing accuracy.

Manual monitoring lacked real-time accuracy and scalability, and by the time the data was gathered, it was often already outdated. Tony Kealys’ team searched for a price monitoring software solution offering:

Real-time pricing data
Coverage across multiple marketplaces
Ease of use
Automated alerts
Reliable customer support
Flexible reporting features

In essence, Price2Spy fulfilled all the factors important to Tony Kealys, and the evaluation period effectively proved it. It was up to the Price2Spy team to approach the client as individually as possible and offer more than they asked for.

What was crucial during the trial period for Tony Kealys’ team to decide to partner up with Price2Spy was the accuracy and speed of price updates. Equally important to them was an intuitive dashboard, which allowed them to easily drill down into specific SKUs or competitors without needing to export data constantly.

Price2Spy’s Given Solutions

Starting from the first step, the Price2Spy team took responsibility for facilitating every process in the automation of price tracking. Via support documentation and API access, Price2Spy ensured the implementation and integration with the client’s existing pricing system were quick and straightforward.

Today, Tony Kealys has two Price2Spy accounts, one for the UK market, opened back in 2017, and one for the Irish market, opened in 2021. Their pricing and merchandising teams use it daily to monitor competitor movements, track MAP violations, and adjust pricing strategy.

Price2Spy has become a central part of their pricing workflow, boosting teams’ confidence in making strategic pricing decisions and leading them to gain a noticeable edge in competitive categories.

The client points out:

“The biggest win has been our pricing agility — we went from adjusting prices weekly to doing it daily or even hourly for high-impact SKUs. That responsiveness has had a direct impact on sales and margin performance.”

Use Case: The customizable alerts are a significant difference maker

During a major sales event, Price2Spy alerts helped Tony Kealys catch a sudden price drop by a key competitor. By adjusting pricing within hours, they ended up outperforming their sales forecast for that product category.

In terms of revenue, dynamic pricing adjustments based on Price2Spy alerts have contributed to a lift in the client’s most competitive product categories.

In the following period, assisted by their account manager, our client will focus on improving promotional effectiveness, reducing over-discounting, and ultimately enhancing their pricing strategy across all regions and customer segments. The Price2Spy team is thrilled to keep growing with Tony Kealys.