In eCommerce, the pricing of the products (or services) isn’t a matter to take lightly. You need to evaluate the pricing according to the market trends, customer behavior, and competition. By taking care of pricing analytics in eCommerce, you can effectively increase sales, maximize profits, and...
Pricing has always been a strategic lever in retail, but in 2025, it's becoming the sharpest tool in a retailer’s kit. With rapid advancements in technology, increasingly price-sensitive consumers, and shifts in the global economy, pricing is no longer just a reflection of cost or...
Competitive pricing is a pricing strategy where a business sets the price of its products based on their competitors’ prices. Learn all you need to know about it and how painlessly it can be implemented into your own store....
Confused by the terms around online retail? Learn what online retail is and how it differs from commonly mixed up terms....
Understanding the Customer Mindset Whether it’s comparing headphones on Amazon or checking local grocery delivery apps for the best deals, consumers today are more informed — and more price-conscious — than ever before. Their path to purchase is filled with moments of evaluation, hesitation, and persuasion....
Running a smart, profitable, and sustainable eCommerce business requires owners to know competitor product offerings. You can’t stand out if you don’t know what you are standing next to. If your products are too similar with nothing extra to offer, you are at the risk of becoming...
Before customers click "Buy Now," they’ve likely compared prices, specs, and reviews across at least three other sellers. In fact, 81% of retail shoppers conduct online research before making a purchase, according to a GE Capital Retail Bank study. But when was the last time...
Have you ever noticed how some shops change their prices almost as if they can guess what you want next? You may have felt surprised when your favorite store offered a discount right when you needed it. This is not magic. It is a simple...
Benchmarking your product assortment against your competitors' is a key step towards recognizing profit-driving opportunities. And now it doesn't have to take up so much of your resources....
If you're working in the eCommerce marketing industry, you're likely familiar with the term "channel marketing." But what is channel marketing, and how does it relate to eCommerce? In a nutshell, channel marketing is a way to reach consumers through multiple channels (such as online,...