The bandwagon effect drives people to buy because others already have, fueling industries like fashion, social media, and gadgets. The snob effect does the opposite: buyers avoid what’s too common, favoring exclusivity in luxury goods, art, and high-end cars. In both cases, the decision isn’t...
Why Introductory Pricing Still Matters Shoppers today are more selective than ever. With numerous brands competing for attention, online retailers require strategies that lower barriers to purchase and generate immediate traction. That’s where introductory pricing comes in. At its core, introductory pricing means offering a product at...
Comprehensive guide to price formulas in eCommerce, covering definitions, key factors, common methods, and step-by-step examples for profitability....
Price calculation in eCommerce isn't just about applying a formula. Price calculation is about aligning pricing with your business model, customer expectations, and competitive position. While both brands and retailers operate in the same digital ecosystem, their approaches to pricing are often fundamentally different. This article...
In 2023 alone, more than 88% of consumers encountered counterfeit products online, and many didn’t realize it until after the purchase was made. Meanwhile, AI-generated threats ranging from deepfakes to fake reviews have escalated faster than most brands expected. What were once marginal risks are...
Learn what RRP price means, why it matters for retailers, and how it supports pricing consistency and margin protection....
Price visibility plays a major role in shaping how customers perceive your brand. When prices are inconsistent across online and offline channels, it can lead to confusion and harm brand value. For companies that sell through multiple retailers, Minimum Advertised Price (MAP) offers a way...
Entering the eCommerce space is one thing. Creating a brand worth millions of dollars? It's a completely different game. Although each company has a unique path, the most successful ones have a few tried-and-true tactics that have helped them become what they are. Let's dissect...
Learn what MSRP means, how it differs from MAP, and why it matters in pricing, branding, and discount strategies across industries....
One thing is constant in eCommerce - fierce competition. Even the seemingly unique businesses will sooner or later face new competitors. In those situations, the price might be the only thing differentiating one business from another. Winning customers based solely on price may not be a...