Price calculation in eCommerce isn't just about applying a formula. Price calculation is about aligning pricing with your business model, customer expectations, and competitive position. While both brands and retailers operate in the same digital ecosystem, their approaches to pricing are often fundamentally different. This article...
In 2023 alone, more than 88% of consumers encountered counterfeit products online, and many didn’t realize it until after the purchase was made. Meanwhile, AI-generated threats ranging from deepfakes to fake reviews have escalated faster than most brands expected. What were once marginal risks are...
Learn what RRP price means, why it matters for retailers, and how it supports pricing consistency and margin protection....
Price visibility plays a major role in shaping how customers perceive your brand. When prices are inconsistent across online and offline channels, it can lead to confusion and harm brand value. For companies that sell through multiple retailers, Minimum Advertised Price (MAP) offers a way...
Entering the eCommerce space is one thing. Creating a brand worth millions of dollars? It's a completely different game. Although each company has a unique path, the most successful ones have a few tried-and-true tactics that have helped them become what they are. Let's dissect...
Learn what MSRP means, how it differs from MAP, and why it matters in pricing, branding, and discount strategies across industries....
One thing is constant in eCommerce - fierce competition. Even the seemingly unique businesses will sooner or later face new competitors. In those situations, the price might be the only thing differentiating one business from another. Winning customers based solely on price may not be a...
Discover what makes MAP monitoring a hidden risk no brand or manufacturer can afford to ignore. Stop harming your brand perception....
Learn how to use dynamic pricing algorithms to enhance your personalization strategy in eCommerce....
Your price positioning strategy is about more than simply deciding the number that goes on your product’s sales ticket. It’s a crucial aspect of marketing as well. One of the biggest impacts it has is on how your potential customers perceive your brand value. In this...