Fritel – Belgium

Here’s what we’re working

How Price2Spy helped Fritel to have a better overview of the market and product distribution

We may not all be professional chefs, but that shouldn’t be an obstacle in preparing food for those we love. The Belgian brand Fritel has been supporting amateur chefs for over 25 years. They have gradually conquered the hearts of the Belgians. Their secret? Being focused on quality and design, as well as on customer satisfaction, while creating kitchen electric appliances.

It turned out that across Europe, there are many cooking enthusiasts who, perhaps with the use of Fritel’s products, can stand side by side with real professionals.

However, being present in various markets brings a whole new set of problems. That’s how Fritel’s kitchen partnered up with Price2Spy.

Fritel's Key Challenges

Supplying retailers across Europe requires monitoring different markets and tracking various product prices across numerous sites.

Let’s see what challenges Fritel has faced as it expands its business:

One of the most challenging issues has been the continuous monitoring of a large number of products across several countries – Belgium, the Netherlands, Germany, and France.

They have been monitoring their products across 20 websites at the time, which prevented the greater frequency necessary for them to control their brand value, protect margins, and maintain a leading position among competitors.

A price monitoring tool support was much needed.

Price2Spy's Given Solutions

Price2Spy took over price tracking for Fritel. The following solutions offered worked well for our client:

Premium Account - offering the User Management module, which allows multiple users to maintain personal user settings, such as password change, language, page size, and starting page, as well as a customized pricing dashboard and individual widgets.
High monitoring frequency - every 6h
Creating 4 Automated Reports for different markets and different retailers

Our team ensured Fritel can easily access all data in one place, whilst being able to filter it by the markets, countries, and categories they’re interested in at any point. Bert Smet, Fritel’s Sales Manager, pointed out:

“Price2Spy provides a complete overview of our product distribution and the strategy that is in the alignment with that.”

Price2Spy is turning raw data into actionable insights for Fritel. Well-structured data, easy to access and manage, allows better cross-team collaboration and proactive decisions. Today, Fritel often reacts before competitors even realize the market has shifted. In pricing, speed, and clarity are competitive advantages.