Epson Testimonial

Here’s what we’re working

How Price2Spy helped Epson to track multiple markets and strengthen their leading position

Do you know that the 1964 Tokyo Olympics are partly responsible for the use of Epson printers at work or at home today? You probably don’t, but this corporation, which now delivers printing solutions to customers worldwide, has started its journey in a completely different way.

Kintaro Hattori, known as the ‘king of timepieces’, founded Seiko. They started as a small clock repair shop. The next Hattori generations, with Shoji Hattori as one of them, were responsible for Seiko being the first-ever manufacturer of quartz watches in the world.

That led to Seiko being selected to serve as the official timekeeper of the Tokyo Olympics. After that, their leadership position was strengthened, and they had room to dedicate themselves to creating other innovations. The result came in 1975 when Epson (Son of EP or Electronic Printer) was formally established as the next generation of printers based on the EP-101.

Today, Epson is a multinational manufacturer of electronic devices, but its main focus has remained on printers.

Epson's Key Challenges

Maintaining the image of one of the largest printer manufacturers that Epson has held up since 1942, it’s far from being an easy task. Their products are available worldwide, so continuous global market monitoring is required.

Epson faced the following challenges daily:

Monitoring multiple markets
Brand protection
Tracking a large amount of product information and many product variations
Collecting and sorting out data for each country/market required several managers
Keeping up with the competition, which is becoming more fierce

Ensuring accurate product and pricing data, as well as brand value protection, arose as the main pain points.

All these challenges began to affect the company’s leading position at some point, which led to seeking automated assistance.

Price2Spy's Given Solutions

Premium account - offers user management module so all managers can customize their own dashboard and reports
Split products across countries so they can monitor different markets
Price violations monitoring and capturing
Robust price analytics via continuous and automated reporting system

Price2Spy took over accurate data extraction, collecting and sorting per market, country, product category, or subcategory to serve as valuable insights.

“Epson introduced Price2Spy in December 2019 to track both our own and our competitors’ pricing across a range of different product categories and countries. Price2Spy has allowed us to share reports in a simple and functional format. Setting up dashboards has been easy and efficient and the ability to see live and historical pricing on one screen been invaluable. The Excel extraction function allows us to manipulate the data derived from the Price2Spy system easily and quickly. We are continually expanding the coverage and looking for new applications for Price2Spy across the business. “ – Douglas Noble, Data Insight Analyst

Epson and Price2Spy partnered up in December 2019, and ever since, Epson has kept adding new sets of products for matching, and we do not shy away from tackling challenges.