Baby & Kids’ Furniture Brand USA & Canada
How Price2Spy helped strengthen retail relationships through pricing transparency
The award-winning baby and kids’ furniture brand has been supplying retailers in the US and Canada since 1945. With a strong focus on product quality and brand reputation, it is essential for retail pricing in the market to reflect the value of their products.
Baby Furniture Brand’s Key Challenges
Without visibility into how their products were being priced across different retailers, it became difficult to support partners, protect margins, and ensure consistent market positioning.
The team was manually checking product prices across retail sites. That process was:
- Time-consuming
- Inconsistent
- Difficult to scale across many products and retailers
This lack of transparency often resulted in misaligned pricing, making it hard to guide retail partners and maintain healthy, mutually beneficial relationships.
In 2018, this brand reached out for price tracking software.
Price2Spy’s Given Solutions
Price2Spy enabled the brand to automatically monitor retail prices across all key retail partners, ensuring clear visibility into how their products were priced in the market.
The brand rated the software implementation process as smooth. They provided their SKU list and retailer targets, and the Price2Spy team handled setup and organization.
With accurate and up-to-date price insights in place, the brand could:
- Ensure retailers maintain pricing that reflects product quality
- Hold partners accountable when pricing falls below profitability levels
- Prevent items from being removed from listings due to margin pressure
- Shift conversations with partners from financial disputes to collaborative growth
The change was noticeable in their business relationships:
“Thanks to Price2Spy, conversations with partners have become friendlier. We can focus on driving the business instead of constantly discussing profitability.”
By maintaining fair, market-aligned pricing, the brand ensures its products stay live, visible, and competitive, supporting both retail partners and long-term brand value.
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