Financial Literacy in eCommerce Business

Guest post 17.1.2023. Reading Time: 5 minutes

An eCommerce business is not different from any other type of business. The company doesn’t need face-to-face transactions because everything is done online. However, the processes are quite identical to other organizations.

eCommerce business owners need to check the stocks of their products, ensure that the cash flow is sufficient and that every team member is handling the processes efficiently.

financial literacy in eCommerce business

Aside from these similarities, financial literacy is also critical in running a business. It is a cognitive understanding of financial components and skills, including setting budgets, computing and paying taxes, investments, and financial management.

Being financially literate in the eCommerce business gives you an advantage as you can prepare the organization for the roadblocks that may affect the company’s profitability.

This article will discuss the importance and factors of financial literacy in the eCommerce sector.

The Fundamental Components Of Financial Literacy

Financial literacy consists of components and skills allowing you to manage money and debt when running your business effectively.


Budgeting the company’s funds is essential. The proper allocation is needed to ensure the continuity of the business. Without an appropriate budget distribution, the company’s financial situation might become dire, resulting in overspending.


Investments are not only about putting your money in other companies. It also involves purchasing the necessary equipment or software to run the business. You can invest in software to efficiently process your customer’s orders and deliver them to them right on schedule. In addition, you can also invest in a deal-sourcing platform that can help you find potential business partners, suppliers, or investors to grow your business.


Loaning is part of the business; it can be put in the company to generate income and be ab. You must understand the interest rates, payment periods, and loan structure as these are crucial. One misunderstanding about its details could lead to a financial crisis within the company.


Paying tax is an obligation of the company. Your payment will differ depending on the item you sold. To avoid missing any tax payments, you need to calculate the amount. You’ll be able to compute it efficiently if you are financially literate.

Financial Management

This is a combination of all the criteria above. Financial management is the process of managing finances in your company. You must ensure that proper investments are made while paying for your payables, such as debts, on time to avoid any high interest rates due to late payments. To streamline financial decision-making, successful businesses often opt for implementing FP&A software to enhance forecasting accuracy and optimize resource allocation, ultimately improving overall financial performance.

Ways Financial Literacy Can Help You In eCommerce Business

fundamental components of financial literacy

Being financially literate helps you in many ways in the eCommerce sector. Becoming financially literate is as important as having the important traits to run the business successfully. Here are ways it could help you in running the business:

Understand the Impact of Your Actions

Understanding your company’s financial statement is essential. It would allow you to track certain decisions that affect the company’s cash flow. You can hire a professional or an accountant to analyze the statements for you, but it is still best to know the basics so you’d have a clearer picture of the cash flow.

The financial statement shows whether your company generates revenue or if certain aspects lead to loss. For instance, if you’re paying for a courier to deliver the orders to your customers, you need to understand if the amount you are paying is larger than any other third-party delivery service. You might find a way to lessen the cost if you weigh your other options.

On the other hand, you can also understand whether your decision was the right thing to do, especially when generating profit.

Make More Informed Decisions

One crucial thing in running an eCommerce business is making decisions. Whatever decision you would choose can affect the financial status of the company. If you don’t know how finance works, you’ll use your guts when deciding, which may lead to loss.

If you are financially literate, you’ll be able to consider the financial implications of every decision you make.

Let’s say you want to shift to running your website instead of paying for a third-party eCommerce platform to sell your goods. You need to consider hiring programmers to build a secure site. You also need to include the maintenance in your budget. Once you’ve totaled the expenses to create the company’s platform, you can ask yourself if it’s worth it than paying for a third-party site.

Being financially literate allows you to make better business decisions, especially when it comes to factors that significantly affect the company’s financial situation.

Advocate Your Team’s Budget

You need money to run the business. In an eCommerce business, although there is less face-to-face interaction between the company and customers, you still need to uplift the team’s customer service skills and attract more customers, improving your brand awareness.

To run the training, you need a budget. Any changes to the company will need funds.

Understanding the company’s finances allows you to grasp whether spending such an amount is necessary. For example, you want to elevate your team’s customer service skills, such as resolving issues using a new tool. You may need to purchase new software for it, which can be efficiently managed with the use of business budget tracking tools. By monitoring and analyzing your expenses, you can ensure that investments are yielding a positive return on investment, optimizing your business’s financial strategies.

Aside from paying for the software, you will also be able to calculate whether it can give a good return on investment. Of course, you wouldn’t want to spend on things that don’t have a good ROI.

Hone Your Negotiation Skills

Negotiation doesn’t only occur in big businesses. Negotiation is also essential in eCommerce as you must deal with numerous parties, such as couriers, distributors, and more.

A financially literate business owner can enhance their negotiating skills and turn the situation favorable for the company. You can turn the situation around if you see any challenges and gain from them instead.

A perfect example is when you are looking for suppliers for the products you sell. For every potential supplier, you need to understand the implications it could bring to the company’s financial status.

Suppose one supplier can provide you with more affordable yet cheaply-made goods, or perhaps a bang for the buck. This means you’ll be able to weigh your options more efficiently if you understand your company’s finances.

Become Financially Efficient

Tracking down every company expense is critical as it allows you to check whether you are still paying for some things you no longer need. When you check the company’s balance sheet, you’ll likely see items and numbers. Each corresponds to a certain amount you are paying for and generating profit.

Let’s say your business uses a tool to process orders for your online shop. It could affect your company’s cash flow if you no longer use it but are still paying for it. Instead of using the funds for something more beneficial, you’re wasting funds on something you don’t need.

Understanding money matters allows you to become financially efficient, especially when deciding the factors that affect the company’s cash flow.

Build Your Financial Literacy

You don’t need to be a graduate of any accounting-related courses to become financially literate. Once you have understood the basics, you’d be able to build your understanding over time. It may take some time, but it is worth it as it helps you manage your eCommerce business more efficiently.

You’d be able to understand the financial impact of every decision you make for your business. Your company will have a better budget as you set them according to their priorities, helping your business to grow.


Mike Abelson
Mike is the Editorial Director at Lendza. He enjoys helping entrepreneurs and startups succeed through smart, innovative strategies. He’s partnered with CEOs and executives to grow businesses from the ground up. Before his work at Lendza, Mike was a stock market analyst. When he’s not traveling for work, he enjoys reading adventure and science fiction novels.