Price comparison is a tried and true way to stay ahead of your competitors. Not only will you never fall behind, but you'll be able to gain an edge over your competition and anticipate key moments – price drops, price increases, promotions, and discounts. Before we...
As price is the element earning for you, you should wisely determine it. The eCommerce world is continuously and rapidly changing, as well as product and service pricing online, on a daily basis, aiming to acquire customers searching to purchase certain products or services at...
In the mind of the consumer there's always a question - am I going to get enough value out of this product/service if I pay X amount of money for it. Alternatively, consumers can often be presented with the price of a product and think...
There is no doubt that price is the most important factor for consumers when paying for a product or service. It’s no surprise that 60% of internet users in the U.S. agree that price is more important than brand when buying a product. So, the...
Table of contents: Product pricing is one of the most complex decisions for companies to make when launching a new product, entering a new market, or increasing their share in the current market. Many types of pricing strategies are present in the...
Table of contents: Dynamic pricing is one of the most interesting topics that has taken the eCommerce industry by storm. It's not a completely new and unfamiliar concept for companies. However, its development is more related to new eCommerce trends. When...
It’s not easy when you try to enter a new market or start selling a product or service while your competitors are already offering something similar. There are a few ways to successfully perform this task, and perhaps the most common one is by a...
Category management is a crucial process for an eCommerce business involving organizing and managing groups of related products to maximize sales and improve customer experience. Category management is not a one-time implementation. It is an ongoing process that requires a deep understanding of the marketplace...
How to grow your business effectively with low risk? eCommerce professionals advocate different techniques and approaches, each per personal knowledge and experiences. As the eCommerce market is risky and fast-paced, no matter what industry you belong to, more or less, you will face business changes, the...
Machine learning (ML) and Artificial intelligence (AI) are no more a novelty in the retail world. Machine learning in retail has been present for quite some time, especially in the case of big companies that rely on online sales. However, it’s a common misconception that you...