When studying marketing mix, you will learn that out of all elements, 4Ps or even 7Ps, only one element directly generates revenue. Now, can one P be more significant than others in the marketing mix? Can you create a good marketing strategy without considering each P...
Shopify is a cloud-based platform that has become the place to be for almost every eCommerce professional over the years. With more than a million users in over 100 countries, there is no doubt that it is an extremely popular platform. What has especially contributed...
One of the most popular terms in the eCommerce world is a price monitoring tool. While some cannot imagine the functioning of their business without such a tool, others are still skeptical and consider whether they need it. If you are in doubt about whether you...
Ready or not, the holidays are just around the corner. Black Friday is considered an event that marks the beginning of the holiday shopping season. In addition, Black Friday has been the busiest shopping day of the year in the US since 2005. Today, it...
It seems that there is no end to new terms or popular buzzwords in eCommerce. One of the newer ones is connective eCommerce. Have you heard of it? If you haven't, keep reading, because we are about to introduce you to one of the terms that cause...
In the last decade especially, technology and the internet's impact on business has become huge, while adaptation is inevitable. Business professionals were forced to modify or even completely give up on some of the traditional methods and strategies of business management...
Everyday low pricing - sounds like every customer’s dream come true. Which customer wouldn’t want to have lower prices over the whole year?! Even if you’re not so into pricing strategies, we’re sure this sounds like a very tempting offer...
If you are not selling, then you are most likely buying goods and you probably noticed barcodes. Were you ever wondered what those are and what they represent, all the numbers and bars of different thicknesses and patterns? Do you know that there are around 100...
The world is hit by crisis after crisis, and both governments and economies are trying to find adequate answers to current geopolitical events. Although inflation is one of the most used words recently, the answer to the question of how to oppose it still eludes...
Economists would say that demand dictates the price - it’s as simple as that. Apart from economists, the transportation industry has agreed with this statement for years. That’s how a surge pricing strategy kept fueling one debate since the 1950s. Is it foolish to expect fairness in...