Category: Best practices in price monitoring

Reading Time: 5 minutes

The world is hit by crisis after crisis, and both governments and economies are trying to find adequate answers to current geopolitical events. Although inflation is one of the most used words recently, the answer to the question of how to oppose it still eludes everyone.  How does inflation affect businesses? What pricing strategies should...

Reading Time: 5 minutes

Economists would say that demand dictates the price – it’s as simple as that.  Apart from economists, the transportation industry has agreed with this statement for years. That’s how a surge pricing strategy kept fueling one debate since the 1950s.  Is it foolish to expect fairness in the profit-seeking, or do some rules still need...

Reading Time: 5 minutes

Do you happen to have a pulse oximeter at home? If you have it most likely you bought it over the past two years. Correct? The COVID-19 pandemic gave tremendous rise to the market for medical equipment for at-home health monitoring. This rise in demand allowed sellers to compete using price as their main weapon...

Reading Time: 6 minutes

In the era of predatory pricing, price parity comes across as the opposite.  Despite having online stores, or planning to open them, many brands are still trying to find the right balance between the online and offline world. That dynamic can be overcome with certain pricing strategies such as price parity. In case you’re interested...

Reading Time: 5 minutes

Starting from Saturday, May 28th, 2022, businesses will have to fully comply with the EU Omnibus Directive or will be heavily fined. If you sell online, make sure to familiarize yourself and adjust your business in accordance with the updated guidance documents on the Omnibus Directive. In case you haven’t heard about this Directive yet,...

Reading Time: 5 minutes

If the challenging 2020 has taught us anything, it is that the eCommerce environment has changed for good and that retailers need to give their best to adapt to the digitally-driven economy. That shift means entering a new phase of adopting AI-powered automation. Moreover, IBM Institute states that more the 40% of the organizations are...

Reading Time: 5 minutes

Once again, we talk about the best pricing strategy for your shop, whether you are a manufacturer or a retailer. How to choose one? What we know for sure is that you need to investigate your clients, competitors, and the market itself to be able to set up a favorable pricing strategy for your business. ...

Reading Time: 6 minutes

Searching for products on store shelves has gotten its more modern variant – digital shelf. Post-pandemic customers are leaning towards digital more than ever before, so the digital shelf has become one of the main ways to conquer the eCommerce market. Let’s see how. What is a digital shelf? As the name suggests, a digital...

Reading Time: 6 minutes

Reputation is the beliefs or opinions that are generally held about someone or something. To maintain a successful business, you should establish, continuously improve, and monitor your brand reputation. Your business reputation is crucial if you strive to be at the top of the market. How is reputation even related to MSRP or MAP? And...

Reading Time: 3 minutes

Have you heard about ESIC University and ESIC Business and Marketing School from Spain? Well, if you’re a part of the Marketing world, then it’s almost impossible that you haven’t.  ESIC is a leading private business university in Spain (and recognized worldwide) with more than 55 years of experience in educating business professionals.  As you...