Category: Best practices in price monitoring

Reading Time: 5 minutes

If the challenging 2020 has taught us anything, it is that the eCommerce environment has changed for good and that retailers need to give their best to adapt to the digitally-driven economy. That shift means entering a new phase of adopting AI-powered automation. Moreover, IBM Institute states that more the 40% of the organizations are...

Reading Time: 5 minutes

Once again, we talk about the best pricing strategy for your shop, whether you are a manufacturer or a retailer. How to choose one? What we know for sure is that you need to investigate your clients, competitors, and the market itself to be able to set up a favorable pricing strategy for your business. ...

Reading Time: 6 minutes

Searching for products on store shelves has gotten its more modern variant – digital shelf. Post-pandemic customers are leaning towards digital more than ever before, so the digital shelf has become one of the main ways to conquer the eCommerce market. Let’s see how. What is a digital shelf? As the name suggests, a digital...

Reading Time: 6 minutes

Reputation is the beliefs or opinions that are generally held about someone or something. To maintain a successful business, you should establish, continuously improve, and monitor your brand reputation. Your business reputation is crucial if you strive to be at the top of the market. How is reputation even related to MSRP or MAP? And...

Reading Time: 3 minutes

Have you heard about ESIC University and ESIC Business and Marketing School from Spain? Well, if you’re a part of the Marketing world, then it’s almost impossible that you haven’t.  ESIC is a leading private business university in Spain (and recognized worldwide) with more than 55 years of experience in educating business professionals.  As you...

Reading Time: 8 minutes

How thoroughly and clearly you understand the concept behind AI and ML, their influence in our daily life, and how important they are for your business. Let’s start from the beginning, AI stands for Artificial Intelligence while ML stands for Machine Learning.  Even though our two keywords in today’s article became a mainstream topic in...

Reading Time: 7 minutes

Competitiveness – the word that probably sums up the whole sports industry. However, over the years, the competitive spirit has become present both on and off the sports fields. Hence, it comes as no surprise that dynamic pricing in sports has become a new big deal in this industry.  What dynamic pricing in sports means?...

Reading Time: 6 minutes

Let us answer the title question right away – it does affect you. Energy prices keep rising, which has an impact on all of us. If you are not a business owner who is barely managing to match market prices, then you are a consumer for sure. Either way, you have to pay your energy...

Reading Time: 4 minutes

The more you expand your business, the more new things you need to pay attention to. One of them is definitely price escalation. Price escalation means that a product may have a different price in different markets.  Why price escalation happens and how it can be overcome are just some of the issues we will...

Reading Time: 5 minutes

The eternal struggle of man is what kind of a person is right to be, high-principled and consistent or yet flexible and adaptable. Do you stick with your decisions, whether on a personal or business level or are you the one open to negotiating? We are going to give you the explanation and examples through...