Shipping costs should be included in competitor price comparisons whenever they affect what customers ultimately pay. A lower advertised product price does not necessarily mean a cheaper offer, particularly when competitors apply different delivery charges. For retailers, this distinction matters because pricing decisions based solely on...
You find a reseller advertising your product below MAP. Should you send a warning, investigate further, or escalate an existing case? The answer depends on whether the advertisement actually breaches your policy, what evidence you have, and the reseller’s history. This article explains how to distinguish...
Your closest competitor sells a product for $95. You sell the same product for $99. Then their product goes out of stock. Should their $95 price still influence yours? Should you keep your price at $99, or does the stockout give you room to raise it? An out-of-stock...
Identical products are matched by comparing identifiers, model information, product attributes, pack sizes, variants, and other listing data. When exact identifiers are unavailable, matching systems evaluate combinations of signals to determine whether two listings represent the same product. Similar products require a different standard. They may...
Most pricing and category teams already collect competitor product data. The bigger question isn't whether to collect more data, but which data actually helps explain what's happening in the market. A lower price doesn't automatically require a response. It could be the result of a temporary...
The frequency at which you monitor competitor prices directly affects the quality and usefulness of the data we rely on for your pricing decisions. If you check too rarely, you may miss promotions or be in a position to react to price changes too late....
Most customer journey maps look remarkably similar. Customer journey maps follow the customer from awareness to purchase, identify key touchpoints, assign emotions to each interaction, and highlight opportunities for improvement. Marketing teams use them to optimize campaigns, customer experience teams to reduce friction, and sales teams...
Pricing terminology can sometimes be confusing. Some terms sound similar, but describe very different things. One example is performance pricing, or more accurately, performance-based pricing. At first glance, it may sound like another eCommerce pricing strategy. Since online retailers already deal with dynamic pricing, competitor-based pricing,...
Modern consumers rarely follow a simple or predictable path to purchase. They compare products across marketplaces, revisit offers multiple times, evaluate alternatives side by side, and often delay decisions until pricing, timing, or conditions feel right. For retailers, this creates a growing challenge. Pricing approaches that...
From saving time and improving efficiency to reducing human errors and streamlining workflows. Learn the key benefits of eCommerce automation....