Source: Freepik B2B professionals are a notoriously difficult crowd to please because they know all the secrets of the trade themselves. You always have to go the extra mile for them even to consider your offer. And with all your competitors fighting for their attention on...
Seasonal pricing is a powerful approach that can significantly affect how much money a store or service provider makes. To make the most money, companies can change prices based on seasonal demand. It can also work to stay competitive and get rid of their extra...
How often have you got annoyed when finding an item while shopping that you’d bought the week before at a reduced price? Although it can be annoying, it is very common and something that happens in almost every sector from groceries to furniture. You will...
It’s not always easy to know how to price products for ecommerce. Your overheads, manufacturing costs, and supply chain costs are different from those of traditional retail. You can use these differences to your advantage when pricing. But at the same time, customers have certain...
In today's competitive e-commerce marketing landscape, standing out from the crowd is vital. While traditional advertising is still valuable, consumers are more drawn to authentic recommendations. Modern marketers call this phenomenon “mental AdBlock,” where people see your traditional ads but mostly ignore them. That's where influencer...
Discover what can be used as a lead magnet in order to drive eCommerce sales....
A successful marketing strategy aims to result in more purchases and little to no cart abandonments. Effective promotion strategies make your audience absorb your message, get familiar with your brand, and eventually make a purchase. It takes perseverance and a diversity of marketing strategies to...
E-commerce has been around for a solid 40 years. During all that time, the process of buying things online got a new dimension, so we can see ultra-modern websites and a wide range of possibilities to shop from the comfort of your home. Keeping in mind...
Internationally-acclaimed musical The Lion King famously talks about the ‘circle of life’. That might seem like the furthest-removed concept from the business world, but in truth, a very similar circle governs the rise and fall of products. This is called the product lifecycle. But how can...
The world of retail has undergone rapid transformation in the last decade or so, thanks to digitalization and the blooming e-commerce ecosystem. Today, efficient inventory management stands as a crucial pillar of success in the retail industry. Digital transformation has pushed retailers to seek innovative...