Entering the eCommerce space is one thing. Creating a brand worth millions of dollars? It's a completely different game. Although each company has a unique path, the most successful ones have a few tried-and-true tactics that have helped them become what they are. Let's dissect...
Your price positioning strategy is about more than simply deciding the number that goes on your product’s sales ticket. It’s a crucial aspect of marketing as well. One of the biggest impacts it has is on how your potential customers perceive your brand value. In this...
In eCommerce, the pricing of the products (or services) isn’t a matter to take lightly. You need to evaluate the pricing according to the market trends, customer behavior, and competition. By taking care of pricing analytics in eCommerce, you can effectively increase sales, maximize profits, and...
Have you ever noticed how some shops change their prices almost as if they can guess what you want next? You may have felt surprised when your favorite store offered a discount right when you needed it. This is not magic. It is a simple...
If you're working in the eCommerce marketing industry, you're likely familiar with the term "channel marketing." But what is channel marketing, and how does it relate to eCommerce? In a nutshell, channel marketing is a way to reach consumers through multiple channels (such as online,...
E-commerce has never been more exciting - or more demanding. Today, customers expect instant support, personalized recommendations, and a seamless shopping journey from start to finish. So, keeping them happy while driving sales is no small feat. However, as businesses scale, maintaining that level of...
The advent of globalization has paved the way for global business operations. Companies work with various stakeholders around the world, doing business with one another and conducting financial transactions. However, these organizations confront one critical problem—currency fluctuations. How do these impact pricing models and business operations?...
Imagine you’re opening a small bakery. You’ve got flour, sugar, eggs, and other ingredients to buy. You also have to pay for rent, electricity, and your hardworking team. How do you figure out how much to charge for a cupcake? That’s where cost-based pricing comes...
Offering discount pricing can feel like a double-edged sword for many businesses. On one hand, you want to attract customers and stay competitive in the market. On the other, you are worried about shrinking profit margins and devaluing the brand. It is a delicate balance...
The turbulent market environment causes hyper-competition, which in turn imposes new market rules. Companies are no longer focused on the entire market, but on each consumer, which requires knowledge of psychology. More precisely, the psychology of human behavior and, in turn, psychological pricing strategies. The...