Underestimating the importance of brand copy can be a huge mistake. Your copy helps people form an opinion about your brand. Therefore, it is incredibly valuable. A copy creates a bridge between you and your potential customers. That bridge allows you to approach consumers and convince them that you are the right brand for them....

Did you ever browse an e-commerce store, place items in the shopping cart, yet did not go through with buying them? And did you notice that you see that store’s ads on Facebook afterward? If yes, then chances are, you have been on the receiving end of retargeted advertising. What is Facebook Retargeting and Why...

In September 2020, Amazon, the world’s largest online retailer, began a new initiative aimed at curtailing the rampant counterfeiting problems the company has experienced within its third-party seller program. Specifically, Amazon announced that it would publicly disclose the names and addresses of those third-party retailers (“TPRs”) based in the United States.  At first blush, the...

Without a doubt, Shopify is one of the major players in today’s e-commerce industry. Thus, launching your online business can be both an exciting and nerve-racking experience.  But the thing is, even if you are selling high-quality products, your business can still fall flat.  If that happens, you might want to take a closer look...

We have seen a mixed impact of Internet-based businesses in the past. Some ideas disrupted the global markets, while many were ahead of their time, as the consumers were not really ready for them. One such underrated idea was online grocery shopping, which until now was not as popular as regular shopping websites like Amazon,...

Understanding user intent is vital to ensuring a seamless and lucrative eCommerce function that runs like a well-oiled machine. There are countless ways that businesses can optimize their website in order to satisfy the needs and desires of their users, and that’s exactly what this article is here to explain. From introducing an onsite search...

Have you ever tried to google web crawling or scraping? If you have, then you’ve probably noticed that one of the most searched questions is: Is web crawling legal? You’ve spent a lot of time investigating what do you need to know in order to implement this, how to do it, what are the benefits and so on....