Record-breaking Spending Expected on this year’s Easter Holidays

Reading Time: 2 minutes

Easter-2017
Worldwide expansion of the Internet and use of mobile devices around the globe is increasing online spending these past few years. Especially, gift-giving consumer holidays play a critical role when it comes to drive traffic into sales. While Easter is approaching, National Retail Federation (NRF) has conducted its annual survey in order to analyze this year’s total retail spending.
 
According to NRF’s annual survey conducted by Prosper Insights & Analytics, spending for Easter is expected to reach $18.4 billion – up to 6 percent more than the last year’s record of $17.3 billion.
 
The survey which has been conducted on 7,411 consumers about their Easter Sunday plans also reveals that consumers plan to celebrate Easter in several different ways.Those celebrating plan to spend an average of $152 per person, up to 4 percent more than the last year’s previous record of $146.
 
This year’s survey highlights that:
  • 58 percent of consumers will head to discount stores
  • 46 percent will go to department stores and 26 percent will shop at local small businesses
  • 27 percent will shop online, compared to 21 percent last year
  • Among smartphone owners, 28 percent will search for products on their devices while 18 percent will use their phones to make a purchase, while another 9 percent will use apps to do their research or purchase products.

easter 2017

Commenting on the findings, Prosper Principal Analyst Pam Goodfellow said: “Easter continues to be a traditional holiday for consumers of all ages, especially young families who are planning to spend a bit more for the celebration. With the later timing of Easter, we will see more consumers shopping for special deals.”
 
Clearly, the results show that the online retail sales will continue to grow over the years. From now on, it’s crucial for online merchants to create impeccable online shopping experience together with mobile targeting strategies for their customers.

 

 

About Price2Spy

 

Price2Spy is an online service that provides comprehensive and suitable solutions for eCommerce professionals including; retailers, brands/manufacturers and distributors in order to stay profitable in the current competitive market conditions. If you want to learn more about what Price2Spy can do for your business, please get a personalized free demo or start your 30-day free trial.

About author:
Cahide Gunes is a Digital Marketing Manager at Price2Spy, an online price monitoring, pricing analytics and repricing tool used by eCommerce professionals from all over the world. She loves reading, writing and speaking about e-commerce, pricing, and competitive strategies. You can find her on LinkedIn.

Leave a Reply

About Price2Spy Blog

This blog is a place for eCommerce professionals to discuss ideas, methodologies and strategies to compete more effectively in the ever more tightening world of online retail. We explore things like competitive price monitoring, competitor business intelligence, competitive pricing, and counter-intelligence in general.

Archives

Categories