Centar Tehnike Croatia
How Price2Spy’s Google Analytics 4 Integration module helps Centar Tehnike
Price2Spy’s GA4 integration module allowed our long-term client to try pricing from a different perspective. Namely, until integrating Google Analytics 4 with their Price2Spy account, Centar Tehnike was not considering the popularity and sales volume of a product when redefining the price. Therefore, they did not base repricing at all on product performance.
Today, their pricing specialist is utilizing data provided by the integration daily.
Centar Tehnike has been our client since 2018. Their online shop covers numerous categories, from phones, watches, gaming, and home appliances to heating, cooling, and e-vehicles. Centar tehnike, actually the center of electronics as their name states, offers thousands of products from hundreds of brands. Price2Spy has been monitoring over 11,000 products across competitor websites, which helps them gain insights and maintain a competitive advantage in the market.
Centar tehnike’s pricing specialists highlight Price2Spy as a very useful and time-saving tool in supporting their pricing strategy implementation through the years – offering the best prices on the market.
Since we launched the Google Analytics 4 integration in April this year, Centar tehnike has been testing it. By integrating Price2Spy with the GA4, the client can cross reference data to get much more precise insights and be able to create a better-performing pricing strategy.
How does the Google Analytics 4 integration module benefit Centar tehnike business processes:
Repricing is based on both pricing and product performance data
The client’s approach to repricing has progressed. Now their strategy is based on the sales and visits data, which they can easily view in the Price Matrix report. Before making margin or price adjustments, the client relies on both pricing and product performance data.
Determining products for heavy promotion
Before integrating GA4 and Price2Spy data, our client did not consider the possibility of cross-referencing data for promotional purposes, instead, promo decisions were based solely on pricing. Now, Centar tehnike has full insights into product data. They improved their promotional strategy by filtering out products with many visits but few orders for heavy promotion to increase sales volume.
Stock replenishment in real time
The GA4 module has been successfully utilized for stock management, namely, the ability to extract products with many visits but unavailable allows our client to replenish stock as soon as possible and ensure sales and fast delivery to customers.
Maximum utilization of data
Easy integration into reports allowed our client to include Google Analytics 4 data in all possible reports. Centar tehnike emphasized the ease of adjusting to the new feature mainly due to the data being well-sorted, easy to navigate, and stored neatly.
We are happy to be able to improve our client’s business processes even more after years of collaboration. If you’d like to learn more about Google Analytics 4 integration with Price2Spy, take a look at our short video clip covering all the basics – Google Analytics 4 & Price2Spy Integration – Why should you do it?