I.T is a unique multi-brand fashion company with a multi-channel approach that caters specifically to well-defined groups of fashion lovers. I.T shops are the home of sophisticated labels, with a diverse mix of respected brands from around the world that I.T licenses, and exclusively developed house brands. It all began in 1988 with a small, 200 square-foot shop featuring brands that were not readily available elsewhere in China Hong Kong. The shop quickly established itself as a mecca for those with an eye for fresh, fun fashion. With its energy, dynamism and focus, I.T developed into a major brand in China and other burgeoning markets.
Issues
- Monitoring prices across several countries in local currencies, according to the regions in which they are present
- Monitoring multiple brands with a large assortment of products in the very competitive fashion industry
- New products appearing frequently, therefore constant need for matching new products
- Staying in the loop with competitor strategies by keeping track on their promotions and campaigns
Solutions
- Price2Spy Basic account – one price check per day manages to capture recent price and stock changes
- Using Automatch on competitor websites where this is feasible, and manual matching on other competitor websites
- Reviewing all price changes in a daily alert email
- Relying on the powerful reporting mechanism – using Price Matrix Report, Price change dynamics, Price Competitiveness report, etc.