Market positioning for distributor companies usually means that they are expected to protect market value of the brands they are representing, while at the same time they should stimulate retail sites to increase their sales volumes.
As we know, protecting the market value of a brand often means making sure that pricing recommendations given by brands are taken into account. This brings us to a thin line, because in most countries price fixing is against the law (with US being an important exception). However, we’re not talking about raw price fixing here: instead – we’re talking of gathering pricing data, its profound analysis and as a result – establishing appropriate business relationships with various market players, based on how fair they play the market game. Additionally, they find it very important to monitor stock changes on the market, particularly products going out of stock as they see this as a sign that their sales people have a lot of homework.
If your company is a distributor, and finds itself in this delicate situation, here is what Price2Spy can do to help: