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Your dedicated LEGO® specialist from Belgium. The company offers a wide range of LEGO® products with a contentiously updated catalog for their clients.
Issues:
Our client, an online reseller of A-brand toys, was faced with two challenges:
- Selling at the right price: not too cheap, not too expensive, thus generating a profit margin. Monitoring availability of competitors, as it contains useful info with regard to price adjustments.
- Plenty of competitors
- Several price changes per day
- Constant stock changes on competitor sites
Solution:
- Monitoring the core range of products of each brand soon revealed patterns in the competitor’s behavior. Our client is now able to sell at a higher average margin and aligning strategic product sales more than tripled over the last two years.
- The ability to detect changes fast and accurately makes Price2Spy an unmissable part of daily operations.
- Media Marketing did the initial setup for the client, and still monitors background processes e.g. changes in competitor’s website, product updates, etc.
