Kids2™ USA
How Price2Spy supports Kids2’s MAP enforcement
Kids2™ is a globally recognized infant, baby and toddler consumer products company. For over 50 years, they have created and designed holistic solutions that support early-stage parents and families around the world.
With a successful brand portfolio that includes Baby Einstein™, Bright Starts™, Ingenuity™, and SwaddleMe by Ingenuity™, this international manufacturer operates in more than 90 countries and partners with numerous global and local retailers.
Due to the scale of their operations and the competitive nature of the baby products market, maintaining consistent pricing—particularly around MAP items—has become increasingly difficult.
Kids2™’s Key Challenges
As the company explored implementing a formal MAP policy, one core question emerged:
How to monitor retailer reactions to price changes quickly and accurately enough to enforce MAP effectively?
Their existing tool provided only one daily crawl of retailer websites. In a category where prices can shift multiple times a day, this left major visibility gaps:
- They could not identify which retailer moved first
- They could not measure how fast others followed
- They could not track price compression patterns with confidence
For a company known for innovation and quality, not having a clearer view of market activity created operational blind spots, just as MAP enforcement became more important.
This made it challenging to enforce their pricing strategy consistently across channels.
The Kids2™ team was looking for:
- Multiple daily crawls to capture real-time retailer behavior
- Clear visual reporting to support internal communication
- Easy data export to feed their regular reporting cycles
Ultimately, they needed a solution robust enough to support MAP enforcement yet flexible enough to deliver insights relevant to multiple teams across the organization.
Price2Spy’s Given Solutions
Price2Spy offered the increased frequency, transparency, and usability the client was looking for. The ability to monitor prices up to 8 times per day provided a level of granularity not possible with their previous tool.
What began as a MAP-driven project quickly expanded into a broader initiative as the company discovered additional use cases:
- Tracking items under MAP monitoring
- Identifying retailer behaviors and reaction times
- Monitoring product availability, including suppression and out-of-stock issues
- Supporting sales teams with accurate, timely insights into account-level performance
Thanks to Price2Spy’s intuitive interface, multiple teams across the organization now use the tool. Automated daily email reports, driven directly by Price2Spy data, help keep the broader company aligned on pricing performance and market behavior.
In the client’s own words:
“This tool has been hugely impactful for our MAP enforcement.”
Price2Spy enabled Kids2™ to transition from reactive monitoring to proactive, data-driven decision-making – a crucial advantage in a highly competitive market where pricing consistency matters.
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