Online Sports Retailer USA

How Price2Spy Supported a 30% Increase in Online Sales for an Online Sports Retailer

This U.S.-based sports retailer manufactures, distributes, and sells equipment to both residential and commercial buyers. With a fast-growing product assortment and a competitive marketplace, maintaining pricing that reflects their intended market positioning is essential for both revenue growth and customer trust.

Operating in one of the most intensely competitive segments of the U.S. sporting goods market, a sector valued at over US $480 billion in 2025 and growing at 6.7 % annually, this retailer has established itself among the top players in its category, maintaining that position through deliberate, data-driven pricing decisions.

Online Sports Retailer's Key Challenges

The team previously evaluated competitor prices manually using spreadsheets and quarterly checks. However, the customer surveys they conducted revealed that price was the most significant factor influencing purchasing decisions. With price-sensitive buyers who actively compare across retailers, quarterly pricing reviews often meant that opportunities were lost before the company could react.

The manual process was:

To protect positioning and respond to competitor changes as they happened, the team needed daily visibility into pricing and availability across key retailers.

Price2Spy’s Given Solutions

With Price2Spy, the team now monitors competitor pricing and stock levels daily, receiving alerts whenever key products shift in the market. This allows pricing decisions to become deliberate, timely, and strategic, rather than reactive or infrequent.

As the client explained:

“Price2Spy helps us ensure our pricing strategy is maintained daily and that we are quickly alerted if a competitor makes a pricing change or a push for a similar product. We saw a significant spike in sales and volume almost immediately after making price a key component of our strategy, while using Price2Spy as the tool to help us do that.”

This shift had a measurable impact on performance:

The way Price2Spy impacted the client’s day-to-day operations is mostly reflected in the cleared-up space now used for strategic planning. Price or stock updates often spark a deliberate conversation about whether and how to react. The ability to continuously optimize based on accurate and up-to-date data was a key part of ensuring competitive prices as part of their strategy.

By making price positioning a controlled and proactive part of their workflow, the company strengthened its competitive presence in the market – without needing to be the cheapest seller.