WEBCentric owns several (9, to be more precise) online stores operating in the Serbian market – which is very sensitive in terms of pricing and competition. Basically, Serbian customers are not that wealthy, and they compare very carefully all available stores in order to find the one with the lowest price. WEBCentric’s focus was to keep its price on the low end, and therefore required a tool which would help keep prices up to date.
Therefore, we were spending hours and hours checking our competitors’ Websites, finding out their price changes. It was taking more and more resources, and we saw no way out of it, until we figured out that we can make a tool which will do the hard work for us.
After 6 months of development, we came up with a tool (now known as Price2Spy) which helped us increase our turnover by 35% (in less than 6 months time), while at the same time we freed up our product manager’s time to perform more quality work, contact new suppliers, improve delivery quality, etc .
Needless to say, WEBCentric considers Price2Spy an ultimate business intelligence tool, which has become an integral part of our business decision making process.