Do you know Bob Iger or Reed Hastings? Iger is the CEO of Disney Corporation. He has led acquisitions of major companies such as Marvel, Pixar, Lucas Films; his leadership led to the expansion of Disney theme parks to Shanghai and Hong Kong. Reed Hastings is another giant in the business who is the CEO of Netflix. Initially, he developed a platform where people could access films for a subscription. Soon the platform began to release its shows, movies, broadcasts, amazing the world of digital entertainment. These examples clearly show that companies can only exist and develop for a long time thanks to the leader.
Leadership development is the most critical aspect of sales, as positive and negative actions affect all business sides. The profitability ratio directly depends on who manages the team and how successful they are in such areas: culture of interaction, customer retention, employee engagement, adherence to the company’s mission, the ability to negotiate and find compromises in case of disagreement. Based on these indicators, let’s look at how a leader with all these skills can increase the company’s profits.
A company’s culture emerges from shared beliefs and key attitudes that develop from the experience of the business and leadership attitudes. These beliefs can take root in the team immediately or overtime, but weak and strong business performance will depend on these factors. Thus, it becomes clear that leadership and growth are integral elements in building a thriving company culture.
Leaders with the right business vision can get their ideas across to the team. As a result, each employee will adhere to the established behavior culture and increase profits. Moreover, aligning with the leader’s behavior will motivate the team to achieve the same knowledge. The culture of interactions can include lack of rudeness when communicating with clients, adherence to deadlines for companies engaged in writing papers online, business dress code, or any other factors that distinguish a business from competitors. With the correct cultural norms in place, customers will repeatedly want to return to the company, and only a leader can lay down these beliefs.
The behavior that leaders demonstrate gives rise to the emergence of new bright personalities who can influence the development of the business. Then the company will be led not by one strong personality but by a group of leaders with similar values and desires to achieve high results. If the leader does not interact with the team, this will negatively affect the business. Therefore, remember – leaders must communicate clearly to employees, manage culture, and coordinate strategies, which will improve the company’s income.
Engaged employees are those people who are willing to work overtime to achieve common goals. Engaged employees are: delighted with their contribution to the development of the company, have a clear understanding that the income of the business depends on their work, have a connection with the team and are committed to the values of the company, and are motivated to bring the business to a new level.
Unfortunately, about 85% of employees are not involved in the work – a Gallup study confirms this. This staggering statistic shows that most employees give their time only for the sake of income and do not put in their best efforts – they do exactly as much as they are assigned without any enthusiasm or desire to improve the project. Poor employee performance results in losses of up to $6 trillion on average. However, 15% of employees claim that thanks to the correct approach of the leader, they are interested in working on tasks.
Those managers who actively show interest and loyalty to the company instill this feeling on their own and act as leaders. You might be thinking, “I don’t have time for any staff involvement. I have current tasks, business goals, and I have to choose – be content with the results of my work right now or wait for my team’s participation to increase, and then reap the expected double harvest.” However, business efficiency is not an area where you need to bargain. Increasing the participation of personnel affects the company’s performance in the future and the real return at the moment.
In some organizations, financial performance is directly related to the level of team engagement, as evidenced by the results of The Best Employers Study. Managers’ answers to the question “The five most important things that management expects you to do” put team building on the pedestal of priorities. The second number is to increase the involvement of staff. Least of all, managers called the expectation of management related to the fact that they will cope with all the tasks independently. Thus, only the leader can involve employees in work because, without a specific goal setting and interaction, employees will not act 100%, which will reduce business earnings.
The main factor that ensures good profitability in business and a stable income is the ability to serve and retain a client well – a person with a strong character that can significantly impact the level of services provided. Leaders develop and manage business strategy, customer collaboration, control communication, product delivery, and positive outcomes.
Leadership teams set the bar for how employees communicate with customers, respond to customer requests, and act on complaints. If the leader does not check these indicators, employees will not take work seriously, reduce sales and disappoint the client. Understanding that the level of service is constantly monitored makes employees want to not fall in the leader’s eyes.
Customer retention is a strategic priority for the company. The goals and plans for interaction with existing customers are initially formed precisely at the leader’s level. Further, these tasks go to the sales or marketing department and are detailed to the level of specific actions: when, where, with whom, how often, and on what issues the employee should contact existing customers. Again, without clearly defined goals and plans, the team will not achieve a high level of sales. Only a leader can organize employees’ work, and retaining customers depends on his ideas.
Leaders are those who achieve their goals. For this reason, successful companies have leaders who can convey thoughts, ideas, and views to the target audience, contributing to the improvement of the company’s mission. How? Strong personalities develop slogans, strategies, business plans, thereby achieving the primary mission of all companies: to serve the client at the highest level, win his attention and receive monetary rewards.
The creative mindset of leaders also has a positive effect on colleagues. The leader becomes the main link for the team, ensuring and directing the group’s successful work and each of its members. A leader gives rise to the emergence of people with a single mission, which corresponds to the company’s views. As a result, following the leader’s behavior, employees strive to get the desired results and inspiration. The more the employee is interested in the work, the higher the company’s working capital.
The ability of the company to find compromises, solutions and agree on all disagreements between employees or customers is the final element that increases profits. In your opinion, at what stage of growth is a business profitable? While you are thinking, we will open the curtain – the company is most successful when everyone is happy with the atmosphere, reigns in the team.
When there is no leader on the team, employees cultivate a chaotic environment full of misunderstandings, understatements, and questionable expectations from work. The presence of conflicting goals, the lack of a strong leader, the encouragement of unstable work ultimately kill the company’s culture and send the business to the bottom.
Employees will not listen to each other’s opinions in controversial situations because they are on an equal footing and consider their ideas better than others. However, the leader helps the company achieve strategically correct, organized, logical agreements between all team members. By nature, the leader finds a way out of the situation, compromises, and ideas on maintaining a healthy team atmosphere.
The leader is always above the subordinates, and they listen to him. In turn, the leader will listen to the team’s ideas and reason in a way that is beneficial for the company. Consequently, a team spirit is formed, common goals, and an understanding that no employee will be left without attention. Employees easily perceive events that contradict their opinion because they understand that the choice of a leader will bring positive results to the company. Therefore, a well-coordinated team is a key to success and high income.