6 Tips on How to Sell Your Product or Service Faster and Smarter
If you’re looking for a way to quickly increase your revenue, look no further. We have gathered a list of 6 smart ways you can shape your sales strategy and sell your products and services faster.
Rethink the way you present your solution
Have you been using the same messaging to describe your products and services? It might be time for a change. If you don’t present your product or service effectively, you’ll hardly persuade anybody to buy them.
Start by coaching your team. Make sure everyone in your product and sales team knows everything there is to know about your solution. They should not only have theoretical knowledge but should also frequently use the products and services to gain practical knowledge.
The features and benefits you highlight should change and grow with the changes in the market. Nowadays, brands are putting the focus on features that help remote workers and are in line with the efforts to combat climate change.
You need to know how your product or service compares to those of your competitors. Moreover, you need to know what they put focus on in their brand messaging. Your sales team needs to be prepared to talk to people who are switching from different competitors to your solution.
They need to know how to win over potential clients and which strengths your competitors have that you don’t. Those features that you lack shouldn’t be avoided in sales calls, they should be presented in a way that explains why your company finds them unnecessary. That’s the only way your potential clients can be swayed into switching.
Once your sales team is coached and understands the competition, they need to know how to simplify their sales messaging. The communication towards the potential clients needs to be clear and easy to understand, no matter the level of technical understanding they might have.
In order to keep your sales pitch short, focus on one or two benefits your clients will experience from working with you. Your clients will be more interested in the benefits than the features, so make sure to mention only the most popular ones.
Utilize social media ads
Social media is great for raising brand awareness, finding new leads, and securing repeat purchases. The biggest benefits of social media ads are:
- You don’t need a large budget
- You can reach a lot of people quickly
- You get to target your audience
Before you start any social media campaigns, make sure to know your audience. If you don’t target people correctly, you won’t see results. Start by choosing the right platform. You should always go to your audience, instead of expecting them to appear wherever you have a presence.
Once you choose the right platform and crack down on your buyer persona, make sure to test out different campaigns. Try out the same visual and copy on differently targeted audiences. Create different ads and test them out on the same audience to see which one performs better.
Have fun with your ads and keep a close eye on the results. You can always modify your ads and use insight into shaping your social media campaigns.
Upsell your existing clients
In order to upsell anybody, you need to understand a few things about them
- What are their goals?
- What are the biggest benefits they’re experiencing from working with you?
- How can you increase the amount of value you bring to your customers?
Once you understand how your clients use your products and services, you’ll have a clear picture of how to pitch them an upgrade.
Make sure your pitch is personalized and focuses on a specific situation they have encountered before. The better you can paint the picture for them, using real-life examples, the better chance you have at upselling them.
Invest in email marketing
Did you know that 72% of customers prefer email as their main channel for business communication? Email marketing is great for delivering personalized messages to your audience.
Think about it, a singular social media post will be read by a large number of people, while a singular email will be read by one person, which gives you the power to personalize your message.
The people that subscribe to your email lists are already interested in your content and want to learn more about your offer. Utilize that interest and share important news, discounts, free trials, and more via email.
Your promotional emails need to be short and include an enticing offer and a clear CTA. If you’re using a reliable CRM platform, you’ll have a vast array of different information on your audience members.
Use this information to send out customized emails for people that are in different stages of the sales funnel. Did someone inquire about a specific product or service? Send them a helpful email. Moreover, email campaign management is essential for effectively reaching your audience.
You can also automate emails that promote products that go hand in hand with the ones your clients already purchased. For example, if you’re selling make-up and someone buys a bronzer, you shouldn’t advertise another bronzer to them, but a set of makeup brushes that can help them apply the bronzer.
Engage in social listening
Social listening includes activities in which you find out what your customers and members of your target market are saying about your brand, products, and services online. You can use a tool to help you speed up the process, or you can do this manually by looking up tags, hashtags, reviews, and reading the comments.
Listening to your clients is the best way to figure out what they like and how to shape your marketing strategy to better suit their needs. Find out how they use your products and services and what kind of changes to your solution would they like to see.
Answering your clients’ issues is a quick way to win them over and secure their loyalty. Make sure to keep your clients’ reviews in mind when launching a new product or feature because they are the ones that will use it.
Reevaluate customer’s process
Every sales team has an understanding of the client’s process. How they find out about your brand and solution, how long the sales cycle is, what the retention rate is, and such. For example, you might think that most of your customers come from organic traffic while your best leads actually come from your business phone.
Feel free to reevaluate that process from time to time. What we mean is, select a few clients to have in-depth interviews with that will give you more insight into how your clients use your products and solutions.
Only once you understand the entire customer journey, will you be able to reshape your sales process and help your leads convert.
Finding the best ways to sell your products and services faster and smarter is not easy. However, with our actionable guide, you’ll easily reshape your sales process and find weak spots you can fix quickly.
Start by rethinking the way you present your products and services, in order to make your pitch more timely.
Then think about social media ads and how to utilize them to help with your goal. If you need help with figuring out which social media platforms to use, engage in social listening.
Raise your number of leads with a well-crafted email marketing campaign. If you have a good number of existing clients, try upselling them with a well-researched pitch.
Finally, engage in reevaluating your customer’s process in order to find a better way to market your brand.