Black Friday & Cyber Monday | Infographics for Online Retailers
One infographic each for both Black Friday and Cyber Monday. Ideal read for busy retailers who want last-minute quick tips at a glance....
Author: Milos Novkovic
Brand Protection Software: The Overlooked Tool Every Brand Should Use
Brand protection software is used for monitoring trademark violations, brand mentions, unauthorized marketplace listings, and even setting up anti-piracy measures. In the background the majority of these tools work by crawling different websites (e.g. marketplaces, social media, app stores, etc.) and then collect evidence and...
[Free Download] MAP Monitoring and Enforcement How Brands Can Protect Pricing, Margins, and Value Perception
For brands selling online, controlling how your products are priced has never been more important—or more difficult. The reality is that even a single MAP violation on a marketplace can start a chain reaction of discounting, channel conflict, and long-term brand damage. That’s why we put...
Snob Effect vs Bandwagon Effect: How Opposite Forces Shape Markets
The bandwagon effect drives people to buy because others already have, fueling industries like fashion, social media, and gadgets. The snob effect does the opposite: buyers avoid what’s too common, favoring exclusivity in luxury goods, art, and high-end cars. In both cases, the decision isn’t...
How to Apply the Right Price Formula in Your eCommerce Business
Comprehensive guide to price formulas in eCommerce, covering definitions, key factors, common methods, and step-by-step examples for profitability....
RRP Explained: How Recommended Pricing Guides Retail Strategy
Learn what RRP price means, why it matters for retailers, and how it supports pricing consistency and margin protection....
MSRP Meaning: What It Is and Why It Matters
Learn what MSRP means, how it differs from MAP, and why it matters in pricing, branding, and discount strategies across industries....
What Makes MAP Monitoring a Hidden Risk You Can’t Afford to Ignore?
Discover what makes MAP monitoring a hidden risk no brand or manufacturer can afford to ignore. Stop harming your brand perception....
The Next Level of Personalization: Dynamic Pricing Personalization in eCommerce
Learn how to use dynamic pricing algorithms to enhance your personalization strategy in eCommerce....
Undercutting: How to React to it & When to Think About Doing it
Undercutting is rarely talked about openly, yet it's a crucial concept to understand as an online retailer, manufacturer, or eCommerce professional. In this article, we unveil the mysteries behind undercutting, show you how to react to it, and when to think about doing it....