Prices impact the customer’s purchase decision process at all the stages of their journey. Pricing considerations are present throughout all the parts of the purchasing funnel—top, middle, and bottom. Sellers need to understand the fact that the customer’s purchase decisions aren’t linear and at times...
Pricing plays an important role in purchase decisions, but not always in obvious ways. It does more than affect whether a product seems affordable. It can shape how customers judge value, interpret quality, compare alternatives, and respond emotionally to an offer. Because of that, pricing should...
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Pricing intelligence is the process of collecting, organizing, and interpreting pricing-related market data so businesses can make better pricing decisions. Specifically in eCommerce, pricing intelligence includes competitor price monitoring, but on top of that it also includes tracking promotions, discounts, product availability, shipping costs, and seller...
Competitive intelligence (CI) is a broad term that encompasses multiple different aspects and activities, such as gathering data about competitors, customers, and market trends. Since it’s so vast, there are countless tools to choose from, each for a different purpose. We wrote this article to...
In this article, we ranked MAP monitoring and enforcement tools using a consistent set of evaluation criteria designed to reflect real-world brand protection needs. We assessed whether each vendor offers a free trial and, where disclosed, how long it lasts. We also reviewed pricing. We have...
For brands, marketplaces such as Amazon, eBay, and Walmart have become one of the most visible stages on which their products compete. Although brands do not always control how retailers price and present their products, customers often judge the brand’s value based on what they...
Marketplace monitoring is on the rise among online retailers. It has become crucial to know what your competitors are doing on every sales channel. Third party marketplaces used to go under the radar, but not anymore. If you sell online, your prices do not exist in...
Discover what purchasing power really means, how it shapes eCommerce pricing, and why understanding it leads to smarter decisions....
Black Friday and Cyber Monday unofficially mark the beginning of the holiday shopping spree. Get ready for it with our hand-picked facts and statistics you should know!...
One infographic each for both Black Friday and Cyber Monday. Ideal read for busy retailers who want last-minute quick tips at a glance....