Personalizing Customer Experience Through Dynamic Pricing in eCommerce
Learn how to use dynamic pricing algorithms to enhance your personalization strategy in eCommerce....
Author: Milos Novkovic
Addressing the Most Common Misconceptions and Concerns About Dynamic Pricing
In this article, we aim to debunk some of the most common myths and misconceptions that circulate around dynamic pricing....
Searching for and matching products on Google Shopping without GTIN/EAN/UPC
Google shopping has recently introduced a radical change to their search functionality by removing the possibility to find products through GTIN search. Learn how you can overcome this issue....
Price Discrimination – Three Degrees With Real-Life Examples
Charging every customer of yours a different price for the same product - sounds like a crazy idea, right? Perhaps unnecessary? Overboard? Don’t worry if those adjectives are the first ones that came to your mind when you read the first sentence. You’re not completely wrong....
Channel-Based Pricing for Retailers: Setting Prices on Different Channels
Channel-based pricing means differentiating your pricing strategies between channels on which you sell your products. However, it doesn’t necessarily have to mean one strategy for one channel. You can, for example, employ only two different strategies on 4 channels of sale. This decision depends on numerous...
Importance of Pricing for Consumers & Businesses
In the mind of the consumer there's always a question - am I going to get enough value out of this product/service if I pay X amount of money for it. Alternatively, consumers can often be presented with the price of a product and think...
Price2Spy User Interface – Main sections reorganization
We are here with a couple of novelties regarding your User profile. There are a couple of changes regarding the Subscription, Invoices fields, and Custom field labels sections. Let’s check them out. 1. Account settings - additional changes Sections from General settings - Account information, Currency rates, and...
Smart Pricing – an Advanced Approach to Setting Your Prices
Are you selling multiple products through one or multiple channels? If you are (or you have in the past), then you must be aware of the challenges that come with making decisions about prices for all those products. Add on top of that having to...
Loss Leader Pricing Strategy – All You Need to Know
Retailers today resort to many, what is commonly called, “tricks” in order to attract customers. Some of them seem logical and some counterintuitive, even. To many of you, loss leader pricing may be just one of such “tricks”. But, it’s not a trick at all. It’s...
The Role of Keystone Pricing Strategy in 2021 — Should you use it?
You may have noticed a business opportunity and decided to open a brick-and-mortar store, an eCommerce platform, or both. Now, you are probably concerned with how to set up your prices, but you don't have enough resources (whether it be time, money, or something else) as...
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