5 Most Common Startup Mistakes that Entrepreneurs Make

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Starting a business is one of the most difficult challenges for all entrepreneurs. On the other hand, being ready to take full responsibility of the new start-up and keeping up with the competitive market conditions with little experience make things harder and harder.

However, knowing these tactics can help you avoid some common traps.

Choosing the Wrong Brand / Service Name
Choosing the right brand / service name for your business is vital to your success. Choosing a name just because you need to or because it is cute is really risky for your company. The name that you choose for your business will represent you on each market that you are entering. Especially, if you are planing to go global you need to be sure that your business name is easy to spell and remember. Also, another advantage of it is while you are trying to build brand / service awareness on the market, well-selected business name will be your biggest supporter.

Unidentified Marketing Strategy
Having a solid marketing strategy plays a great role in determining future success. Particularly, when it is time to launch your business on the market, solid strategy will take your business to the top professional level from your first appointment on. However, apart from great knowledge about your products / service, their representation can be impressive only by using the effective tools: your business logo, website or other visual materials as a part of your marketing strategy need to be designed professionally.

Underestimating Competitors
No matter the size of your competitors, identifying all of them one by one is essential for your business. Beyond that, detailed investigation will help you see clearly their offers, deals, unique points of their business. Moreover, you can use this data to decide how to differentiate your products / service against your competitors’. A crystal clear fact is that doing such a detailed investigation requires huge effort and time. But, fortunately, digital era makes it simple. Price monitoring tools like Price2Spy can keep an eye on your competitors, so you can focus on making good decisions.

Useless Pricing
Charging too much or charging too little, each will lead to the same result: failure of the products / service — or failure of your business. Therefore, charging the proper amount of money for your products / service is key to ongoing business success. It may seem so easy, but it is far more complicated than that. The goal of pricing, briefly, is to cover overhead expenses and generate an acceptable profit. Of course, another key component of pricing is monitoring your competitors’ prices continuously – for each product, or top products, that you sell.

Not Listening to Customers
Most startups that fail do so because entrepreneurs do not pay attention to customers’ wishes and their needs. Such poor communication with customers leaves a negative impact on your business as a result. It’s not about only selling to your customers, it’s also about understanding them. Thus, strong communication will help you see weaknesses and strengths of your business which is crucial when it is time to revamp your business’ weak sides.

Regardless of the size or industry of your company, if you want to be successful on the market, you might want to apply these tactics in order to avoid unintended consequences which can lead to the failure of your business.


About Price2Spy


Price2Spy is an online service that provides comprehensive and suitable solutions for eCommerce professionals including; retailers, brands/manufacturers and distributors in order to stay profitable in the current competitive market conditions. If you want to learn more about what Price2Spy can do for your business, please get a personalized free demo or start your 30-day free trial.

About author:
Cahide Gunes is a Digital Marketing Manager at Price2Spy, an online price monitoring, pricing analytics and repricing tool used by eCommerce professionals from all over the world. She loves reading, writing and speaking about e-commerce, pricing, and competitive strategies. You can find her on LinkedIn.

2 Comments on "5 Most Common Startup Mistakes that Entrepreneurs Make"

Shivam Sahu - 20 January 2018 Reply

Hi Cahide, Indeed a great article about startup mistakes. You really had shared the major mistakes done in the startups these days and It will be great If you could avoid doing these mistakes. Most of the young people are now getting into startups but I have seen a lot of them not maintaining the quality of their team members. For a successful startup, It is always important to have a strong and dedicated team and should never avoid the any regular mistakes done by any of the team member. I am glad that you have covered this topic in a detailed manner and Thanks for sharing it with us.

    Cahide Gunes - 24 January 2018 Reply

    Hi Shivam, Thank you very much for the kind words! I am happy to hear that you find the article useful. :)

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About Price2Spy Blog

This blog is a place for eCommerce professionals to discuss ideas, methodologies and strategies to compete more effectively in the ever more tightening world of online retail. We explore things like competitive price monitoring, competitor business intelligence, competitive pricing, and counter-intelligence in general.