Driven E-commerce Trends that will Impact your Business in 2017

Best practices in price monitoring 30.12.2016. Reading Time: 3 minutes


While you are getting ready to embrace 2017, it’s essential to look forward in order to see what kind of changes your business might need in this new year.

The ever-changing consumer behavior changes world e-commerce trends at the same level. Therefore, catching up and following along all the trends that are relevant for your business is necessary.

M-commerce will continue to outgrow E-commerce
The ease of m-commerce has fundamentally changed the growth of total e-commerce. For the first time, mobile devices are used more than traditional computers for web browsing – as smartphone and tablet use overtook desktop. Moreover, according to research by Think Tank Gartner, E-commerce-driven mobile revenue will surge by at least 50% by the end of 2017.
To put it simply, the traffic via mobile devices will be increasing constantly. So, online merchants can no longer ignore mobile platforms as a primary means they can use to drive e-commerce sales. From now on, it’s crucial for business to adapt to “mobile first” policy – in order to engage with shoppers wherever and whenever they browse.

E-commerce competition among online merchants will Increase
Expansion of the internet and use of technological devices worldwide is increasing the number of tech-related startups on a daily basis. According to Global Entrepreneurship Monitor (GEM), 51% of the working population believes this is a good opportunity for starting businesses, the first time that figure has risen above half. Better yet, 80% of those who plan to start businesses in the next three years are doing something about it, such as leasing space or registering their companies. How many startups will emerge from such preparation is, of course, unknown. But apparently, the number of new businesses will lead to equally increased competition, of course. So, if you still do not have the right weapon to fight against it, you need to consider one. (you can find your true weapon here)

The payment options will expand
Innovation and rapid growth in the past years force online merchants to provide alternative payment methods. “Credit and debit cards have long been the payment methods of choice for online transactions. But by 2017 alternative schemes will overtake cards for products and services purchased online, accounting for 59% of all transactions.” according to Worldplay Global. For that reason, if you want to expand internationally and maximize transaction rates with alternative payments, you need to understand local preferences and offer preferred payment methods.

E-commerce delivery will get faster
While consumer’s expectations continue to rise, competitive delivery options is proving to be a big conversion driver for many online merchants. Especially, popularity of services like Amazon Prime put a lot of pressure on online retailers. That’s why many of retailers will be trying this strategy through specialized third parties. Particularly, in addition to instant delivery options, lower costs are assumed for these premium delivery services in 2017.

Customer experience will improve
Even though the importance of better customer experience is not a new thing, when it comes to driving e-commerce, nobody ignores its primary power. Therefore, most of the well-established companies like, Amazon or Ebay, are investing more and more in customer services in order to provide better customer experience. To be more precise, personalized customer experience will be in rise in 2017. Hence, collecting more information about individual customers can help you to earn more loyal customers.

Wish you a healthy and prosperous business in 2017 🙂


Cahide Gunes Pakay
Cahide Gunes Pakay is a Digital Marketing Manager at Price2Spy, an online price monitoring, pricing analytics, and repricing tool used by eCommerce professionals from all over the world. She loves reading, writing, and speaking about e-commerce, pricing, and competitive strategies. You can find her on LinkedIn.