All eCommerce websites should take search engine optimization (SEO) seriously. When it comes to having an SEO strategy, what comes to mind? Getting user traffic, views, and clicks. But how can you get traffics, views, and clicks? Or, in the case of eCommerce, how can you get shoppers to shop your website?
Perhaps you might have heard about using specific keywords on your eCommerce website. But are you using the right keywords?
Nowadays, certain keywords tend to perform better in search engine algorithms, since search engines are always evolving. However, the best keywords tend to be long-tailed keywords. Long-tailed keywords are great for helping you rank better in searches while making you visible online in general.
But how can you use long-tailed keywords to your advantage?
Since eCommerce sites are always competitive in what they do, it’s important to step up your SEO with long-tailed keywords. This post will show you why they’re important, and how you can use them to your eCommerce site’s advantage:
First and foremost, eCommerce is no stranger to keywords. However, since search engines are always evolving, it’s important to be ahead of the curve by using long-tailed keywords.
Here are a few reasons why you should use long-tailed keywords to help boost the SEO of your eCommerce website:
So, now that you know some of the many reasons why long-tailed keywords are good for your SEO, it’s time to utilize them! Here are just 3 of the ways that you can make that happen!
This is where you make certain goals for your eCommerce website. In other words, what would you like to achieve with your site?
Therefore, it’s important to set some objectives for your site, so that you make your presence known online. However, make sure that your objectives align with the following marketing goals:
And don’t forget: Make sure that you use long-tailed keywords. Don’t be tempted to stick with short-tail because again, they have too much search volume; and they’ll only bury your site in favor of more successful sites in the search results.
Now, you might be asking yourself: What long-tailed keywords are the right ones? That’s where research comes in! In fact, just doing a simple online search can give you plenty of ideas.
Suppose your eCommerce site is about selling electronic devices. Well, that might seem too general. So, let’s look at what you’re selling. You might be selling things like headphones, portable phone chargers, and computer keyboards. Let’s take headphones for this example. People might be searching for new headphones, or they want to replace their old ones. In that case, you yourself type in “where to buy headphones.” You’ll get some good results. However, when you type in “headphones near me,” you’ll get more refined results.
In that case, not only are you researching with long-tailed keywords, but you’re also experimenting with them, seeing which phrase works better. Ideally, you’ll need to focus on having two to three keywords, so that you’re not stuffing them into your content.
What’s an eCommerce site without any content?
Therefore, make sure that you’re posting content to your site. Here’s how you incorporate long-tailed keywords into your content naturally, so that your content doesn’t look spammy:
Doing these things not only makes your site more acceptable to search engines’ ever-changing algorithms, but you’ll also give your customers reasons to click on your content.
As you learn to use long-tailed keywords, you’ll need to place them in the metadata of your eCommerce website. The metadata helps drive traffic to your site by being a part of the search engine algorithms. Consumers won’t see the metadata, but the algorithm will. In this way, when you use long-tailed keywords, that’ll have the algorithms place your site with the other sites that use those same keywords.
As you can see, long-tailed keywords can be beneficial for your eCommerce site. Just to recap:
By reading this overview, your SEO strategy will work out for the better, and your eCommerce site will soon thrive! Good luck!