eCommerce SEO: How Online Stores Can Drive Organic Traffic

Guest post 7.2.2023. Reading Time: 5 minutes

As an eCommerce business, one of your main goals is to drive traffic to your store in order to increase sales. And while there are many paid advertising options available, organic traffic is still the most valuable form of traffic. Working with a digital marketing company such as Digital Spotlight is the fastest and most effective way to implement high-functioning SEO for your website.

That’s why it’s important to make sure your eCommerce store is optimized for SEO. In this article, we’ll give you some tips on how to do just that.

What Exactly is Organic Traffic?

eCommerce SEO - drive organic traffic

Organic traffic is web traffic that comes to your site from “natural” search query results. This means that people find your website or social media by searching for something on a search engine like Google, Bing, or Yahoo.

And while there are many factors that go into ranking on a search engine, optimizing your website for SEO is one of the best ways to increase your organic traffic.

For example, let’s say you own an online store that sells shoes. And someone searches Google for “red women’s running shoes size 8.”

If your website is optimized for SEO, there’s a good chance you’ll appear in the search results. And if you have a good product and a good price, there’s a good chance that person will click through to your website and buy something from you.

Of course, it’s not always that simple. But we’ll get into that later. For now, let’s take a look at some of the benefits of optimizing your eCommerce store for SEO.

What are the Benefits of Organic Traffic?

There are many benefits of driving organic traffic to your eCommerce store, including:

Increased sales: One of the main benefits of organic traffic is that it can lead to increased sales. This is because people who find your store organically are often looking for what you’re selling.

Improved brand awareness: When people search for your products and find your store, it helps to increase brand awareness. And the more people are aware of your brand, the more likely they are to buy from you in the future.

Lower costs: Organic traffic is a free form of marketing. Unlike paid advertising, you don’t have to pay for every click. This means that you can save money on marketing and reinvest it in other areas of your business.

Improved customer loyalty: Customers who find your store organically are often more loyal than those who find you through paid advertising. This is because they’re more likely to trust your brand and be more engaged with your products.

Now that we’ve gone over some of the benefits of organic traffic, let’s take a look at some of the best ways to drive it to your eCommerce store.

How Can You Drive Organic Traffic to Your eCommerce Store?

There are many ways to optimize your eCommerce store for SEO, but some of the best ways include the following:

1. Do your keyword research

Just like with any other type of SEO, keyword research is essential for eCommerce stores. You need to identify the keywords that potential customers are using to search for products like yours.

There are a number of tools available that can help you with this, including Google’s Keyword Planner and SEMrush. Once you’ve identified some relevant keywords, you can start incorporating them into your website.

2. Optimize your product pages

Your product pages are one of the most important factors in driving organic traffic to your store. This is because they’re often the first thing people will see when they search for your products.

Make sure that your product pages are well-written and informative. They should also be optimized for your target keywords. You can do this by including the keywords in the title, description, and images on your pages.

3. Use product schema markup

Product schema markup is a code that you can add to your product pages to give search engines additional information about your products. This information can include the price, availability, and reviews.

Adding product schema markup to your pages can help them rank higher in search results and can also help you get rich snippets. Rich snippets are search results that include additional information about your products, like the price and reviews.

4. Optimize your website for mobile

More and more people are using their phones to search for products online. This means that it’s essential to optimize your website for mobile devices.

Make sure that your website is responsive and that your pages load quickly on mobile devices. You should also consider adding AMP (accelerated mobile pages) to your website. AMP is a code that can help your pages load faster on mobile devices.

5. Promote your products on social media

Social media is a great way to drive organic traffic to your store. This is because you can reach a large audience of potential customers with your posts.

Make sure to post high-quality content that promotes your products. You can also use paid advertising on social media to reach an even wider audience.

6. Use blogging to drive traffic

Blogging is another great way to drive organic traffic to your store. This is because you can use your blog posts to rank for keywords that potential customers are searching for.

Make sure to write informative and keyword-rich blog posts. You can also promote your blog posts on social media and other websites.

For example, you could guest post on other blogs in your industry or submit your posts to social media sites like Reddit.

7. Make sure your website is fast and secure

Speed and security are two important factors in ranking higher in search results. This is because people are more likely to click on websites that load quickly and are secure. Improving the backside of your website is just as important as the front end!

There are a number of ways to improve the speed and security of your website. For example, you can use a content delivery network (CDN) to improve your website’s speed. A CDN is a network of servers that helps deliver your content to users faster.

You can also use a security plugin like Wordfence to secure your website. This plugin helps to protect your website from malware and other security threats.

8. Monitor your progress

Once you’ve taken the time to implement some or all of these SEO techniques, it’s important to monitor your progress. You can do this by using Google Analytics to track your website’s traffic.

Google Analytics is a free tool that you can use to track your website’s traffic. This tool can also help you to see how your SEO efforts are affecting your traffic.

9. Hire an SEO expert

If you’re not sure how to implement these SEO techniques or if you don’t have the time to do it yourself, you can always hire an SEO expert. An SEO expert can help you to optimize your website for organic traffic and can also help you to track your progress.

SEO is a complex and ever-changing field. As such, it’s important to stay up-to-date on the latest trends. An SEO expert can help you to do this and can also help you to implement the latest SEO techniques.

Hiring an SEO expert is an investment. But, it’s an investment that can pay off big time in the form of increased organic traffic and sales.

10. Be patient

SEO is a long-term strategy. This means that you won’t see results overnight. It can take weeks or even months to see a significant increase in organic traffic.

But, if you’re patient and you continue to implement these SEO techniques, you will eventually see an increase in organic traffic. And this increase in traffic can lead to more sales and more customers for your business.


These are just a few of the many ways you can drive organic traffic to your eCommerce store. By following these tips, you can increase the number of people who find your store and make more sales.


Naomi Cook
Guest author