In the last few decades, eCommerce stores have disrupted the global retail business in a major way. The ease of opening an eCommerce store has brought many small and medium businesses into the digital marketplace.
What started with the success of the likes of Amazon.com has spiraled into a whole new world of opportunities. Today, all you need is a stable and smooth internet connection and a portable device such as a laptop to sell your products online.
Given the pace at which the eCommerce industry is growing, that day isn’t far when traditional retail will bow down in front of it. Regular users of eCommerce stores find it easier to order online than to visit a brick-and-mortar store.
As a result of the proliferation of eCommerce brands, the choice in front of customers is enormous. A direct result of a variety of options is the difficulty in increasing sales. The increase in options gives rise to tough competition. More competition makes it tougher to achieve sales targets for your eCommerce store.
You can increase sales on your eCommerce store by increasing its visibility on the SERP(search engine results page). To increase visibility, you need to work on your website’s SEO. You can follow the SEO guide for eCommerce to learn more about the same. You can also watch this eCommerce SEO video to get a better understanding.
In addition to increasing your eCommerce store’s visibility, you can also use a variety of tools to increase sales. Wanna learn more about these tools? Keep on reading.
In this article, firstly, we will discuss some major advantages offered by eCommerce tools. Secondly, we will elaborate on 14 tools you can use to increase sales for your eCommerce store. So, without further ado, let’s begin.
As we have already discussed, eCommerce platforms are slowly approaching the zenith of retail and shopping in general. That said, eCommerce stores require you to add some tools to your arsenal to achieve their full functionality. Some advantages of using eCommerce tools for your eCommerce store are as follows:
Therefore, you can now understand the value that eCommerce tools bring to your store. Now, let’s jump onto the main discussion.
Here is the list of 14 eCommerce tools to boost sales on your eCommerce store:
It’s a well-known fact that slow page speeds deter users from spending time on a webpage. A website’s page speed plays a crucial role in informing the overall user experience. Therefore, you must ensure that all pages on your eCommerce website load fast enough.
But how do you check the page speed, to begin with? Google PageSpeed Insights is a powerful tool in that it helps you analyze your web pages for their page loading speed. You can use this tool to gather the much-required insights on all page loading issues on your eCommerce website.
The PageSpeed Insights tool rates your website pages as fast, normal, or slow. In addition to rating the pages, the tool also provides you with tips to optimize page speed.
To summarize, the PageSpeed Insights tool helps you analyze the performance of your website’s pages. You can identify the pages with slow page loading speeds and work on improving the same using optimization tips.
As an eCommerce store, you always need to do better to communicate with your customers. The better your communication with your customers, the better word of mouth you generate. This is where a Customer Relationship Management(CRM) tool comes into the picture.
A CRM is a tool that centralizes all interactions and relations with your customers on your eCommerce site. In addition to centralization, a CRM tool such as HubSpot, ZOHO, etc., helps your customer representatives collaborate better with the customers.
Statistics show that an eCommerce store that maintains better communication channels with its customers generates more sales. That’s why we highly recommend that you incorporate a CRM tool into your eCommerce venture. You can achieve the following with a CRM tool:
One of the most vital aspects of any website, including an eCommerce one, is its content. The content on your website determines whether a visitor stays on the website to gather more information.
The idea is to add easy-to-read content to your eCommerce store. You can only hold the short attention span of your audience when they stay on a page to go through its content. If they read the page content, it shows that they are interested in a product/service. In other words, content with better readability can help increase sales.
A readability score checker, such as Grammarly, Yoast SEO, SEMRush SEO Writing Assistant, etc., gives you a score against your content. These tools rate your content based on ease of readability. In addition to giving you a score, most of these tools offer suggestions that you can work on to improve the overall score.
You can make the content on your eCommerce store easily digestible if you learn how to use a readability score checker.
Google Analytics is an excellent tool to measure the overall performance and behavior of a website. You can use Google Analytics to monitor a lot of details about your website visitors. Some of these details include:
Detailed information about visitors to your eCommerce stores
You can analyze various data sets Google Analytics offers to improve user experience. A better user experience can lead to greater sales.
Some of the reports that you can access through Google Analytics are as follows:
Automation can help you delegate monotonous and repetitive daily tasks to a program to do them efficiently on your behalf. In the same sequence, Zapier helps you automate a range of otherwise mundane tasks on your eCommerce platform.
Zapier allows you, as an end-user, to integrate all web applications you use for your website. Zapier helps you save crucial time through automation. You can use this time to work on more demanding tasks in your business.
Some of the tasks that you can automate using Zapier are as follows:
Google Marketing Platform helps you plan, measure, buy and optimize digital media and user experience in a single place. It brings together Google Analytics 360 and DoubleClick Digital Marketing.
When it comes to your eCommerce store, you can use Google Marketing Platform with its free tools, and the advanced paid ones, for a detailed analysis of your website and testing its app intuitively.
It helps give wings to your marketing strategies and lets you create, grow, and manage high-impact digital marketing campaigns. You can run ad campaigns for your eCommerce site on multiple platforms and bring more leads to your store. More leads can lead to more sales.
As an eCommerce store, probably the most crucial aspect of your business is its inventory. Therefore, it’s only natural that of all the tools you should use for your eCommerce store, an inventory management tool is a must-have.
As an online retail business, you need to manage your inventory based on real-time data. Manual inventory management requires tedious efforts for a business that generates high volumes. Manual inventory management can also leave scope for errors and discrepancies.
In such a scenario, it becomes crucial to invest in an inventory management tool. The right inventory management tool should be easily integrated into your eCommerce platform. You can compare the features of various tools and choose the best fit for your eCommerce store. Some of the features you should be on the lookout for are:
SEO(search engine optimization) and SEM(search engine marketing) are two vital parts of eCommerce marketing. When it comes to SEO, advanced eCommerce link building can help you increase the visibility of your website. Another way to handle SEO and SEM is through SEO tools such as SEMRush.
SEMRush is a powerful tool that helps you find the most suitable keywords based on the content on your website. It helps you track organic keywords, the performance of paid ads, and much more. Additionally, it helps you identify backlinking opportunities. You can also hyper-localize your PPC ad campaigns using SEMRush.
You can increase sales through advertising as well. When it comes to paid advertising for your eCommerce store, Google Ads is arguably the best platform out there. You can find paid advertising success by considering various insights obtained from Google Analytics and creating a well-optimized PPC campaign.
Google Ads help drive greater traffic to your website, and you can target users based on keywords. It can also help with the brand recognition of your eCommerce store. You can run highly tailored ads for specific sets of audiences. With tailored ads, customers can quickly find what they want.
You can also increase sales directly if a user clicks on your ad and reaches the product buying options. You pay for each click on your ads. A tip to increase the effectiveness of your ads is to include a unique selling proposition for our products to give you an edge over your competition.
The Google Search Console, formerly known as Google Webmaster Tools, is a tool that helps you monitor and understand how Google views your eCommerce store. Google Search Console helps you by sending notifications whenever it detects a problem with your store. In addition to informing you about a problem, it also instructs you on how to possibly solve it.
Interestingly, all actions on the Google Search Console are divided into two classes:
The first class enables Google to:
The first class can do much more than just this.
Canva is a powerful online graphic design tool. It helps non-designers to create exceptional and appealing designs for their websites. It works with a range of templates and eases the process of choosing the right design for the visual material on your eCommerce store.
Ecommerce websites need eye-catching visuals to highlight their products/services. Canva is the solution. It is super easy to use, and you can even access a lot of its awesome features for free. You can choose from a set of good-looking fonts and pictures to add to your design. It also includes preformatted templates to make your job easier.
You can tweak existing templates or create custom ones using Canva. It helps you craft attractive materials to sell your products even better. Some of the things you can do with Canva are:
Email marketing can be an effective way to increase sales for your eCommerce platform. An email marketing tool such as MailChimp can help you efficiently manage your email campaigns.
MailChimp helps you create, automate, connect, and optimize your email campaigns. You can use it for advertisements as well. It directly sends these ads as emails and social media feed items to everyone in your email lists.
You can use its inbuilt email designer to create email copies easily. It has optimization tools that help it learn from each campaign.
You can use referral candy to improve the recognition of your eCommerce store. ReferralCandy helps you create customer referral programs for your eCommerce store. Some ways in which referrals help your eCommerce store are:
You can use ReferralCandy to add to your overall marketing efforts for your eCommerce brand.
As an eCommerce store, shipping your products to customers is a vital part of your operations. Shippo helps you effectively manage all your shipping operations. Using Shippo, you can display various delivery options and prices to your customers. Shippo does so by importing orders from the eCommerce store into the UI(user interface).
Further, the customers can filter these options according to the price and speed of delivery. Shippo helps you automate processes as well. It allows you to create automation files to handle repetitive tasks. Shippo partners with freight carriers, suppliers, and other eCommerce platforms to simplify shipping.
Ecommerce stores are slowly becoming major competitors to traditional retail. With the growing competition, it is becoming even more challenging to increase sales in an eCommerce store. The solution is to rely on powerful eCommerce tools.
We have established that eCommerce stores can enjoy tremendous advantages upon incorporating online tools into their functioning. You can use these tools for your eCommerce store and improve its sales and ROI.