I.T is a unique multi-brand fashion company with a multi-channel approach that caters specifically to well-defined groups of fashion lovers. I.T shops are the home of sophisticated labels, with a diverse mix of respected brands from around the world that I.T licenses, and exclusively developed house brands. It all began in 1988 with a small, 200 square-foot shop featuring brands that were not readily available elsewhere in China Hong Kong. The shop quickly established itself as a mecca for those with an eye for fresh, fun fashion. With its energy, dynamism, and focus, I.T developed into a major brand in China and other burgeoning markets.