The Next Level of Personalization: Dynamic Pricing Personalization in eCommerce
Learn how to use dynamic pricing algorithms to enhance your personalization strategy in eCommerce....
Author: Milos Novkovic
Undercutting: How to React to it & When to Think About Doing it
Undercutting is rarely talked about openly, yet it's a crucial concept to understand as an online retailer, manufacturer, or eCommerce professional. In this article, we unveil the mysteries behind undercutting, show you how to react to it, and when to think about doing it....
Competitive Pricing | Definition, Tips, and Examples
Competitive pricing is a pricing strategy where a business sets the price of its products based on their competitors’ prices. Learn all you need to know about it and how painlessly it can be implemented into your own store....
Online Retail: The Easy-to-Understand Explanation
Confused by the terms around online retail? Learn what online retail is and how it differs from commonly mixed up terms....
Why is Knowing Your Competitors’ Product Assortment Crucial in eCommerce?
Benchmarking your product assortment against your competitors' is a key step towards recognizing profit-driving opportunities. And now it doesn't have to take up so much of your resources....
The Role of Product Data in Pricing Strategies
Across industries, product data enables businesses to be proactive rather than reactive in their pricing strategies. Learn the best approach to get relevant competitor product data efficiently....
Purchase Decision Process: Sell More by Understanding Your Customers
Prices impact the customer’s purchase decision process at all the stages of their journey. Pricing considerations are present throughout all the parts of the purchasing funnel—top, middle, and bottom. Sellers need to understand the fact that the customer’s purchase decisions aren’t linear and at times...
Buyer’s Remorse in eCommerce: What is it, Why it Happens, and How to Avoid it
Buyer's remorse is the feeling of regret or dissatisfaction that a person experiences after making a purchase. The more impulsive the purchasing decision was, the likelier it is that a sense of regret will occur. ...
Amazon Pricing Strategy – The Most Powerful Pricing Strategies [+ PRO Tips]
Master your Amazon pricing strategy with dynamic, competitive, and penetration pricing tips to boost sales and win the Buy Box effortlessly....
Loss Leader Pricing Strategy – All You Need to Know
Retailers nowadays resort to numerous different techniques in order to attract customers. Some of them seem logical and some counterintuitive, even. To many of you, loss leader pricing may be just one of such technique. But, it is actually a well-established approach in both theory and...