Competitive intelligence (CI) is a broad term that encompasses multiple different aspects and activities, such as gathering data about competitors, customers, and market trends. Since it’s so vast, there are countless tools to choose from, each for a different purpose. We wrote this article to...
Price monitoring has become a core capability for brands and online retailers operating in competitive digital markets. Prices change frequently, competitors react fast, and marketplaces add another layer of complexity. Relying on manual checks or sporadic reviews is no longer enough to stay competitive or...
In this article, we ranked MAP monitoring and enforcement tools using a consistent set of evaluation criteria designed to reflect real-world brand protection needs. We assessed whether each vendor offers a free trial and, where disclosed, how long it lasts. We also reviewed pricing. We have...