One thing is constant in eCommerce - fierce competition. Even the seemingly unique businesses will sooner or later face new competitors. In those situations, the price might be the only thing differentiating one business from another. Winning customers based solely on price may not be a...
What is captive pricing and what sellers should use it and on what types of products? Let's find out!...
Setting the right price for a product has always been a challenge, and in today’s digital market, that challenge has only intensified. With fluctuating demand, razor-thin margins, and constantly shifting competitor prices, making the wrong pricing move isn’t just a missed opportunity - it can...
Pricing has always been a strategic lever in retail, but in 2025, it's becoming the sharpest tool in a retailer’s kit. With rapid advancements in technology, increasingly price-sensitive consumers, and shifts in the global economy, pricing is no longer just a reflection of cost or...
Understanding the Customer Mindset Whether it’s comparing headphones on Amazon or checking local grocery delivery apps for the best deals, consumers today are more informed — and more price-conscious — than ever before. Their path to purchase is filled with moments of evaluation, hesitation, and persuasion....
Running a smart, profitable, and sustainable eCommerce business requires owners to know competitor product offerings. You can’t stand out if you don’t know what you are standing next to. If your products are too similar with nothing extra to offer, you are at the risk of becoming...
Before customers click "Buy Now," they’ve likely compared prices, specs, and reviews across at least three other sellers. In fact, 81% of retail shoppers conduct online research before making a purchase, according to a GE Capital Retail Bank study. But when was the last time...
What Is Charm Pricing? Charm pricing is a psychological pricing strategy that involves ending prices with .99, .95, or similar odd numbers to create the perception of a lower price. For example, a product priced at $9.99 appears significantly cheaper than one priced at $10, even...
The Price Tag Isn’t Everything – It’s How Customers Perceive It Imagine two nearly identical products—one priced at $50, the other at $80. Most shoppers would assume the more expensive one is of higher quality, even without proof. This is the power of price perception—the way...
Understanding Psychological Pricing Have you ever hesitated before making a purchase, only to be swayed by an attractive discount or a price that "just feels right"? That’s psychological pricing at work. Whether you realize it or not, pricing strategies shape your buying decisions daily. As an...