E-commerce is big business. In 2022, retail e-commerce sales exceeded 5.7 trillion USD and more than 20% of all worldwide retail sales occurred online. For those in the business of e-commerce, the conversion funnel is what helps grow your business and tap into this money....
Every brand needs a solid marketing strategy, and there is never really one right way to market your business. However, there are some key ingredients that can make your brand stand out above all the rest and give you a leg up over the competition. Social...
If you're working in the eCommerce marketing industry, you're likely familiar with the term "channel marketing." But what is channel marketing, and how does it relate to eCommerce? In a nutshell, channel marketing is a way to reach consumers through multiple channels (such as online,...
Content marketing is by far one of the best methods for promoting an e-commerce store. Not only is the technique universally accepted to be extremely effective, but it is also relatively affordable. This allows businesses both big and small to utilize content to promote their...
B2B stands as a very short and easy shorthand for something that is not nearly as simple as it seems - business to business strategy. Primarily this strategy targets companies and bulk buyers, while the other well-known one, B2C is directed to individual customers. Therefore, how...