In every store, you see signs that say “Buy one get one free”, and “Buy this product and get a discount for that product”. The situation is similar at the fast-food restaurant “Buy meal deal, save $3”. Everywhere you look there are special offers and...
Shopify is a cloud-based platform that has become the place to be for almost every eCommerce professional over the years. With more than 6 million users in over 100 countries, there is no doubt that it is an extremely popular platform. What has especially contributed...
Things in eCommerce are constantly changing, but one fact doesn't change - fierce competition. Even the seemingly unique businesses will sooner or later face new competitors. In those situations, the price might be the only thing differentiating one business from another. And when it comes...
Here’s a simple question - is pricing strategy an important aspect of a well-functioning business? The correct answer is that of course, it is. But, can a pricing strategy become outdated? Yes, it can. This is exactly why a pricing strategy update is often required. The truth is...
The more you expand your business, the more new things you need to pay attention to. One of them is price escalation. Price escalation means that a product may have a different price in different markets. Why price escalation happens and how it can be overcome...
It seems that there is no end to new terms or popular buzzwords in eCommerce. One of the newer ones is connective eCommerce. Have you heard of it? If you haven't, keep reading, because we are about to introduce you to one of the terms that cause...
Searching for products on store shelves has gotten its more modern variant - digital shelf. Post-pandemic customers are leaning towards digital more than ever before, so the digital shelf has become one of the main ways to conquer the eCommerce market. Let's see how. What is a...
Why are distributors recommending price tracking to their retailers? In the competitive world of eCommerce product price has become the weapon number one to beat the competition. Thus, everyone is putting so much effort into price tracking activities. It’s not unusual for competitors to monitor each...
What is captive pricing and what sellers should use it and on what types of products? Let's find out!...
AI-powered pricing engines are becoming a must-have tool for all eCommerce, marketing, and pricing professionals, especially in the B2C sector. In this article, we explain what they are, what their purpose is, and what distinguishes the good from the bad ones....