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Amazon’s 3rd party seller identification program is not what it’s cracked up to be

September 22, 2020 in Guest post
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In September 2020, Amazon, the world’s largest online retailer, began a new initiative aimed at curtailing the rampant counterfeiting problems the company has experienced within its third-party seller program. Specifically, Amazon announced that it would publicly disclose the names and addresses of those third-party...