Tag: #MAP

Reading Time: 4 minutes

Unexpected circumstances in which the whole world found itself due to the pandemic, forced businesses to make numerous changes. Nevertheless, Amazon still sovereignly rules the eCommerce market. It doesn’t take much to create a seller profile and to start selling products. However, the true challenge for brands lies in the fact of managing those sellers....
Reading Time: 4 minutes

You invested some serious time into creating your MAP policy. It’s very visible on your website, and you also made sure to send it out to all retailers that you’re collaborating with. No place for a mistake, right?  Yet, when you search for your products on the web, you find that there’s been a MAP violation. Some...
Reading Time: 5 minutes

Minimal Advertised Price (MAP) represents the lowest price that a retailer is allowed to advertise the products for sale. In order to put things clear for the very beginning, it is important to point out that this rule doesn’t define the lowest price by which the product will be sold, but only advertised. One of...

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This blog is a place for eCommerce professionals to discuss ideas, methodologies and strategies to compete more effectively in the ever more tightening world of online retail. We explore things like competitive price monitoring, competitor business intelligence, competitive pricing, and counter-intelligence in general.