The continual and exponential growth of online shopping has been the biggest change in consumer shopping habits for decades. When Jeff Bezos launched Amazon in 1995, it was to a largely skeptical public. And although business looked on with mild interest, it was seen as...
Whether you have your online store for some time or just starting your first adventure with eCommerce, you won’t succeed unless you can attract and keep your customers. While acquiring customers is essential, retaining them is more valuable. Customer Retention - Keeping Your Customers While customer acquisition...
Consumer behavior is most commonly defined by a set of decisions and actions that influence purchasing behavior. Trying to understand what makes one customer purchase a particular product with respect to others is something that attracts the attention of marketers around the world. With the...